How to Display Liquor in Homes for Sale

Okay, just before we be-Gin (sorry about the lousy pun, it was a pour decision… ok I’ll stop), let’s answer some questions about this topic that we are pretty sure you have.

Why on earth is alcohol displayed in homes for sale?
And most importantly… can I have some?

One of the ideas behind the concept of home staging is to create an illusion of the dream lifestyle. People who walk through the open home need to be able to envision themselves living there, but not just to their regular everyday life… their best life.

Creating a space congruent with the homebuyers’ view of their ideal lifestyle is paramount for creating the emotional connection required to “seal the deal”. Simply put, home stagers’ mission is to choose decorations that will resonate with the targeted demographic of buyers.

—

Oh and the answer to question 2?

You’re more than welcome to try some, but expect to be disappointed. Most of the alcohol bottles have long been used for their intended purpose by our team members (outside of working hours, of course*). If there is any liquid inside it’s likely water or tea.

*excluding Fridays, birthdays, Christmas parties, or any other days ending with “y”

What Alcohol to Choose Based on the Demographic of Buyers?

In most cases, we have a pretty clear idea on who’s likely going to purchase the home, long before we even step a foot inside. Based on the location, type of the house and the expected price point, we’re able to identify one or two expected groups of buyers.

Based on this information, we make all our furniture & decorations selections, making sure it will appeal to that specific demographic.