April 2022

My First Two Weeks at Foxy Home Staging as a Digital Marketer and Content Writer

By |2022-04-21T08:58:42+10:00April 19th, 2022|Behind The Scenes, Business of Staging, Home Staging General Interest|

G'day Foxy friends! I’m Laura - the newest face here at Foxy Home Staging! I began working at Foxy two weeks ago and I’m loving it! But before I get too excited and jump straight in, let me first tell you a bit about what my job is here, because it’s a little different to what you might initially think. Officially, my role is digital marketer and content writer, but as I quickly learnt on my very first day, I’m also an assistant stylist and removalist, soon-to-be expert car packer (I do love a game of tetris!), and [...]

February 2022

3 Types of Properties That Benefit the Most from Home-Staging

By |2022-02-08T11:07:13+10:00February 8th, 2022|Home Staging General Interest|

Should I style my home for sale? The conversation whether home staging is a worthwhile investment has been ongoing for the last few years. Even though it is becoming the new norm in the process of selling real estate, some homeowners still need a lot of reassurance that the initial cost of staging is guaranteed to come back (and multiplied!) in their sale price. One of the problems we encounter is the different intergenerational approach to buying and selling real estate. Property ownership is still primarily in the hands of baby boomers and early Gen Xers, but Millennials [...]

January 2022

8 Furniture Layout Rules for Home Staging

By |2022-01-18T12:00:05+10:00January 18th, 2022|Home Staging General Interest, Home Staging Tips|

Within the world of real estate, home staging is becoming an ingrained part of the selling process. There are many benefits in getting your home staged for sale, but the main purpose is to make the property appear more desirable to potential buyers. --- Read “7 Benefits of Home Staging”. --- One way to make the home marketable is by smart placement of the furniture, with the intention to enhance the perception of space and light. Though this may seem like a difficult task, there are some basic guidelines that professional home stagers follow. In this article, we have [...]

December 2021

9 Ways Home-Staging Appeals to Buyers’ Emotions

By |2021-12-10T13:00:59+10:00December 10th, 2021|Home Staging General Interest, Home Staging Tips|

Styling a home for sale is not just about ‘making it look pretty’, it is about helping the buyers form a strong emotional connection with the house.  There are many ways how home-staging influences people’s feelings, but we’ve narrowed it down to the main nine points. All of these could be developed into separate articles on their own, some of which we’ve already written about. Without any further ado, let’s jump straight into it! 1. First Impressions Count We’ve all heard the saying ‘you never get a second chance to make a first impression’. When it comes [...]

November 2021

Enter the Real Estate Market with a BANG, not a Whisper |+ 2 Real Life Case Studies

By |2021-11-03T14:40:41+10:00November 3rd, 2021|Home Staging General Interest|

When it comes time to sell what is considered the largest asset for most people, the property market has the potential to reap big financial rewards. The secret lies in knowing how to market your home the right way to sell it at the highest possible price. --- What a lot of homeowners tend to overlook is WHO they are marketing to. Millennials and Generation Z make up more than half the population of the world.* --- This is a generation of people who have grown up with television and digital advertising. They are used to businesses competing for their attention [...]

October 2021

Psychology Behind Buying a Home: Emotions vs Logic

By |2021-10-20T08:25:29+10:00October 19th, 2021|Home Staging General Interest|

It goes without saying that buying a house is going to be one of the biggest financial decisions you will ever make (and one you will only make two or three times in a lifetime). Most people like to think they are acting from a rational and logical standpoint when making a significant decision like buying real estate, but the truth is they are not. Our emotions play a much bigger role than we think or would like to admit. Harvard Business School professor Gerald Zaltman says that 95% of our purchase decisions take place subconsciously. (source) [...]

7 Benefits of Home-Staging

By |2021-10-15T14:18:26+10:00October 15th, 2021|Home Staging General Interest|

7 Benefits of Home-Staging When it comes time to sell your beloved home, you want the buyers to love it as much as you have all these years. But what are the chances of them falling in love with your used furniture and family photos on the walls? Pretty slim, we say. As the vendor, your main aim is to make your potential buyer feel as though your home is perfect for them, ready to be moved into straight away. This is where home staging enters the selling process. What is Home-Staging? Home-staging [...]

Interior Design vs Home-Staging| Same or Different?

By |2021-10-06T13:53:58+10:00October 6th, 2021|Home Staging General Interest|

Interior Design vs Home-Staging Interior Design and Home-Staging share a similar school of thought, but they are not the same. There are a few overlapping principles based on enhancing the look of your home, but the execution of each differs. --- As professional Home-Stagers, we often get asked “Can you style my home to live in?”. Don’t get us wrong, it is an incredibly flattering request to receive (meaning the client must have loved our styling). Unfortunately, the styling principles are so different that we must politely decline and educate the client about the four main differences between [...]

September 2021

How Much Does Home Staging Cost?

By |2021-09-29T10:22:25+10:00September 29th, 2021|Home Staging General Interest|

If you are thinking about putting your home on the market, chances are you have come across the concept of “home staging “ one way or another. You may be asking yourself – is it really necessary to get my home styled? Do I even have the right type of house for it? And above all else… Is staging a house for sale worth it? It’s perfectly normal to have these questions, and we are here to answer all of them. But just before we get into the nitty-gritty of the costs of home-staging, we need to make one [...]

August 2021

Should I Stage My Home in a Booming Real Estate Market?

By |2021-08-06T18:43:07+10:00August 6th, 2021|Home Staging General Interest|

Record low interest rates, government incentives and money saved instead of spent on international holidays are all reasons why the Australian real estate market reached its absolute peak in 2021. If you are thinking about selling your home now, chances are you have already asked yourself this question: “If everything is selling so quickly, why would I even need to stage my home?”   And that’s a very fair question. As professional Home-Stagers, we’ve been observing the Brisbane housing prices for the last four years. When the market started rising, we’ve seen lots of anecdotal evidence pointing [...]

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