October 2021

Psychology Behind Buying a Home: Emotions vs Logic

By |2021-10-20T08:25:29+10:00October 19th, 2021|Home Staging General Interest|

It goes without saying that buying a house is going to be one of the biggest financial decisions you will ever make (and one you will only make two or three times in a lifetime). Most people like to think they are acting from a rational and logical standpoint when making a significant decision like buying real estate, but the truth is they are not. Our emotions play a much bigger role than we think or would like to admit. Harvard Business School professor Gerald Zaltman says that 95% of our purchase decisions take place subconsciously. (source) [...]

7 Benefits of Home-Staging

By |2021-10-15T14:18:26+10:00October 15th, 2021|Home Staging General Interest|

7 Benefits of Home-Staging When it comes time to sell your beloved home, you want the buyers to love it as much as you have all these years. But what are the chances of them falling in love with your used furniture and family photos on the walls? Pretty slim, we say. As the vendor, your main aim is to make your potential buyer feel as though your home is perfect for them, ready to be moved into straight away. This is where home staging enters the selling process. What is Home-Staging? Home-staging [...]

Interior Design vs Home-Staging| Same or Different?

By |2021-10-06T13:53:58+10:00October 6th, 2021|Home Staging General Interest|

Interior Design vs Home-Staging Interior Design and Home-Staging share a similar school of thought, but they are not the same. There are a few overlapping principles based on enhancing the look of your home, but the execution of each differs. --- As professional Home-Stagers, we often get asked “Can you style my home to live in?”. Don’t get us wrong, it is an incredibly flattering request to receive (meaning the client must have loved our styling). Unfortunately, the styling principles are so different that we must politely decline and educate the client about the four main differences between [...]

September 2021

How Much Does Home Staging Cost?

By |2021-09-29T10:22:25+10:00September 29th, 2021|Home Staging General Interest|

If you are thinking about putting your home on the market, chances are you have come across the concept of “home staging “ one way or another. You may be asking yourself – is it really necessary to get my home styled? Do I even have the right type of house for it? And above all else… Is staging a house for sale worth it? It’s perfectly normal to have these questions, and we are here to answer all of them. But just before we get into the nitty-gritty of the costs of home-staging, we need to make one [...]

August 2021

Should I Stage My Home in a Booming Real Estate Market?

By |2021-08-06T18:43:07+10:00August 6th, 2021|Home Staging General Interest|

Record low interest rates, government incentives and money saved instead of spent on international holidays are all reasons why the Australian real estate market reached its absolute peak in 2021. If you are thinking about selling your home now, chances are you have already asked yourself this question: “If everything is selling so quickly, why would I even need to stage my home?”   And that’s a very fair question. As professional Home-Stagers, we’ve been observing the Brisbane housing prices for the last four years. When the market started rising, we’ve seen lots of anecdotal evidence pointing [...]

March 2021

Foxy First Class | All You Need to Know

By |2021-03-23T16:21:10+10:00March 23rd, 2021|Home Staging General Interest|

Aaaand the secret is finally out, whew! To give you a glance behind the scenes, we’ve spent the last few months preparing and perfecting something very special, something we knew would shake up the Brisbane Real Estate market and help even more people with selling their home. We’ve been keeping this pretty low-key, until none of us could think of any other ways to make it even better than it already is. And thus… Foxy First Class was introduced to the world! What is Foxy First Class? It’s our premium home-staging package offering a [...]

October 2020

Top 5 Home Staging Myths BUSTED

By |2020-10-13T12:18:26+10:00October 13th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

Happy International Sceptics Day! We couldn’t have asked for a better occasion to tackle this topic head on and clear some industry misconceptions once and for all. Don’t get us wrong, we have nothing against healthy scepticism as such (keyword: ‘healthy’). In fact, it is completely normal to be a little cynical at first, especially when you are facing a brand-new concept. But similar to the legal principle ‘guilty until proven innocent’, we like to think of sceptics as ‘doubtful until proven otherwise’. Let’s get straight into some of the most common misbeliefs about Home Staging. 1. [...]

March 2020

COVID-19 and the Brisbane Property Market

By |2020-03-18T12:39:35+10:00March 18th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

The world has gone a bit crazy, and for those of us in small business world there’s going to be a period of uncertainty. So here are some of the collective thoughts and opinions from real estate professionals about market conditions.  At this stage we haven’t seen any significant impact on the property market. Properties are still selling, and despite all the uncertainty around COVID-19, we still saw a relatively strong weekend in the Brisbane property market with 58 auctions and a prelim clearance rate of 52%. Some vendors have considered delaying their sale until they know more, [...]

February 2020

Choosing the right Real Estate Agent – Statistics from a Home Stagers Point of View

By |2020-02-21T13:16:55+10:00February 21st, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

When it comes to dealing with real estate agents, most people will only go through the process of selling their home a handful of times in their life. Choosing the right agent can be a daunting task, but the difference between a good agent and a bad agent can be tens of thousands of dollars. There are many factors to consider when choosing the right agent. Do they know the local market, are they a great communicator, do they have a great reputation, what commission do they charge? I’m going to throw one more factor into the mix [...]

Ditch the Pretty Talk

By |2020-02-19T09:47:27+10:00February 19th, 2020|Business of Staging, Home Staging General Interest, Home Staging Tips, Selling Your Home|

There is a lot of misunderstanding about what the purpose of home staging is, and unfortunately, most of that misunderstanding seems to come from INSIDE the industry. Home Stagers don’t seem to understand what their business is. To borrow a term from Melissa Marro of Rave Home Staging, most stagers use “pretty talk” when describing and marketing their service. Spend five minutes scrolling through the social media pages of any home staging company and you’ll find that the focus is almost entirely on showing pretty rooms in magazine-style photos. Don’t get me wrong, those ‘pretty’ photos are absolutely critical – the [...]

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