Does home staging actually make you money? Written by Jake Shorter, co-owner of Foxy Home Staging. The maths side of staging is my thing, so I'll keep it straight. Not whether it looks nice. Whether it puts more money in your pocket when you sell. We've styled more than 7,500 homes through Foxy, and more than 10,000 across our three staging businesses in South East Queensland. My wife Phoebe talks about staging from the design and creative side. I'm the numbers guy, so I want to walk through the side that matters most when you're actually selling: the maths. [...]

How much does home staging actually cost, and why? If you've ever looked at a styling quote and thought "how does it add up to that?", it's a fair question. A figure like $4,500 can feel like a big call when you're already juggling everything that comes with getting a property to market. So rather than talk in general terms, here's exactly what goes into that number, using a real Brisbane property as the example. Most people think styling starts when the truck pulls up. It starts well before that. It begins with an in-home [...]

Sold for $2.1M at auction. Here's how we styled it. The owner asked for sage green at the consultation. Normally that's a conversation. We don't force colours into a home that doesn't want them - we style a home for the home, not the other way around. But this one made sense. So we committed. Which meant going out and buying sage green cushions, because once you commit to a colour you have to carry it through properly or it looks accidental. That decision set the tone for everything else. 216 Long Street East, Graceville. A 70s brick home [...]

Why styling a home is really about how it feels When someone walks into a home for the first time, they’re not just looking at walls, floors and finishes. They’re quietly asking themselves, could I live here? That’s the real job of staging. It’s not about making a space look “nice” for photos. It’s about helping a buyer picture their life unfolding there. Friday afternoon drinks on the patio. Kids doing homework at the dining table. A quiet moment in the master bedroom at the end of the day. Before someone even steps inside, they’ve [...]

Prestige Home Staging in Brisbane and the Gold Coast Prestige properties require a different approach to staging - one that matches the expectations of high-end buyers, complements the architecture and finishes already in the home, and never overshadows what makes the property exceptional in the first place. What makes prestige staging different? At a standard price point, staging is largely about helping buyers understand the space and imagine living there. At the prestige end - properties priced from $2M and above across Brisbane and the Gold Coast - the bar is higher. Buyers at this level are experienced. [...]