July 2021

Five Golden Agents – A Simple Idea to Earn a Living as a Home Stager

By |2021-07-23T14:20:13+10:00July 23rd, 2021|Business of Staging|

Quick Intro: Hey guys, Eva here! I was scrolling through Jake's LinkedIn and came across this awesome article he wrote back in May 2020. I couldn't help but notice that it somehow hasn't found its way onto our website yet, so I've decided to fix it. It's a great read full of golden nuggets (pun intended). I'd recommend it to any Home-Stager regardless of what stage of your business journey are you currently in. Enjoy! To be a successful home stager you don’t need thousands. You don’t need thousands of clients, you don’t need thousands of followers [...]

Working ON vs. IN Your Home-Staging Business + 5 Tips for Finding the Right Balance

By |2021-07-15T11:47:11+10:00July 15th, 2021|Business of Staging|

One of the most difficult battles we encounter as entrepreneurs is striking the right balance between ‘working ON the business’ and ‘working IN the business’. Growth of the company should always be the primary focus, however, without cash flow from everyday operations, the company can never hope to grow. Mastering this balancing act requires tremendous amounts of focus, strong self-discipline, and unwavering patience. What is the ideal ratio? Finding the right ratio of how much time should you spend working ON vs IN your business is subjective and the answer will be different for everyone. Defining the [...]

May 2021

Our Selection Process From Start to Finish | + FREE Downloadables

By |2021-05-21T15:42:25+10:00May 21st, 2021|Behind The Scenes, Business of Staging|

Not sure if other Property Stylists can relate to this, but we get this all the time: “Oh my gosh, you work for a Home-Staging company, that must be such a fun and easy job!”  Fun – yes! 100%! It is a lot of fun and we love the creative aspect of it, BUT… it is by no means easy. Most people don’t get to see the volume of work going on behind the scenes and just how much thinking, strategic planning and scheduling needs to happen to make their homes ready for a successful sale. Home Staging is [...]

What’s the Hidden Business Behind Your Business?

By |2021-05-17T16:18:43+10:00May 17th, 2021|Business of Staging|

Every business that’s achieved huge scale has another business powering it behind the scenes. And that back-end business often looks very different from its public-facing side. A great example is Rent The Runway, a business that lets customers rent a single dress for a special occasion to create a kind of “closet in the cloud”. From the outside, this is a business of fashion and glamour. But underneath that exterior, is the largest dry cleaning business in the world. That part of the business could have been outsourced, but they knew the service was so critical, it was not only worth [...]

3 Tips to Deal with Companies Undercutting Your Prices

By |2021-05-14T10:55:29+10:00May 14th, 2021|Behind The Scenes, Business of Staging|

In this increasingly competitive business world, it is becoming more difficult to stand out from the crowd. Some entrepreneurs may approach this challenge by creating innovative products and services, others may decide to use low(er) prices as their competitive advantage. From the business point of view, both strategies are absolutely valid and can be successful, if executed correctly. At Foxy, we have identified early on in our entrepreneurial journey that we do not want to be known as the cheapest. Understandably, price is an important factor to a lot of clients, which is why we needed to find ways [...]

Overcoming Impostor Syndrome

By |2021-05-07T10:20:26+10:00May 7th, 2021|Business of Staging|

Hey Foxy readers, it has been a while since I’ve had the chance to contribute to our blog directly.  The team has recently released a Foxy TV episode that focused on our learnings from undertaking our first 1000 installs (yay!) and the comments from our viewers struck a chord with me. So I feel like I like to chat a little more about this and hopefully help at least one person going through the same thing at the moment. I have a vivid memory from the very early stages of the business. I was heading out the [...]

March 2021

Insurance for Home Stagers

By |2021-03-31T18:16:11+10:00March 31st, 2021|Business of Staging|

If the last few years in business have taught us anything, it is how quickly things can change. To ensure smooth continuity of your business during unprecedented times, it is crucial to have the right cover in place. Last year alone, having a well-constructed insurance policy has saved us thousands of dollars’ worth of stock we would have otherwise had to cover out of pocket (all because of a burst tap in a vacant property we styled). --- The challenge lies in finding an appropriate insurance policy for a Home Staging Business. Considering there are so many different ways [...]

Consistency – the Most Underrated Principle of Business Success

By |2021-03-11T14:58:18+10:00March 11th, 2021|Business of Staging|

During our four years in business, we have witnessed the launch of several new Home Staging companies, not just here in Brisbane but Australia-wide. --- A few have taken off relatively quickly, but many struggled to either gain traction, or grow beyond a certain point. Watching them from the side lines while growing our own business has put us in a position, where we could look at the situation objectively and distinguish why some companies succeed and some struggle. All the businesses that struggled to gain traction or growth seemed to have one trait in common… a habit of [...]

The Start & Growth of the Home-Staging Industry in Australia

By |2021-03-04T13:02:04+10:00March 4th, 2021|Business of Staging|

The process of selling a home is ever-changing. As technology has developed and the population grown, the real estate market has become progressively more competitive. This has led to the pursuit of discovering new & innovative marketing strategies for selling properties. These days, one of the most effective techniques to sell your home faster and for a higher price is having your house styled professionally by a Home Staging company. In Melbourne and Sydney, the concept of staging has now become an ingrained, non-negotiable part of the selling process, and Brisbane is also heading in that same direction. [...]

February 2021

What Is the Big Secret? | Mystery of the Home Staging Industry

By |2021-04-07T15:27:09+10:00February 24th, 2021|Business of Staging|

Hello Foxy Readers, Eva here. I have recently sat down with Phoebe & Jake to discuss the rise of the Home Staging industry in Australia and how we navigated through the ups and downs over the last few years. As the conversation developed, I noticed one specific topic that kept coming up and, quite frankly, I think it’s time we address this potentially controversial subject first and foremost. A quick note from me before you continue reading: I wanted to keep this blog post as real & genuine as possible, which is why I’ve kept it in an interview [...]

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