September 2026

Virtual staging vs physical staging: what each one can and can’t do

By |2026-09-07T09:55:18+10:00September 7th, 2026|Business of Staging, Home Staging General Interest|

Virtual staging vs physical staging: what each one can and can't do Virtual staging adds furniture to a photo. Physical staging puts furniture in the home. Both change how the listing looks on a screen. Only one of them changes what a buyer finds when they turn up on Saturday, and only one can change how many bedrooms and living areas your home is advertised as having. Here is where each one earns its money, and where the cheaper option starts costing you. A photographer or a third party lays furniture over your listing photo. [...]

August 2026

Why two staging quotes for the same home can differ by thousands

By |2026-08-31T08:21:31+10:00August 31st, 2026|Business of Staging, Home Staging General Interest|

Why two staging quotes for the same home can differ by thousands You have two staging quotes for the same house and one of them is thousands more than the other. Nothing on either page explains why. Most of the time you are not comparing apples with apples. The quotes are for two different jobs. Seven things to check before you compare the numbers: How many rooms are in each quote What each room actually includes How long the furniture stays in the house How much furniture the company owns When they can fit your install in What happens [...]

My agent said I don’t need to stage my home

By |2026-08-24T08:38:44+10:00August 24th, 2026|Business of Staging, Home Staging General Interest|

My agent said I don't need to stage my homeSometimes that's right. Some homes don't need styling, and the ones that don't tend to have a few things in common. Those are further down.Most of the time the advice comes from an agent standing in the home, seeing that it looks good, and not wanting you to spend money you don't have to. That's a fair call to make from inside the house.  The advice normally comes from one of three places.The home already presents well. You're living in it, the furniture suits the rooms, and the [...]

Why the styling that sells an apartment won’t sell an acreage

By |2026-08-18T10:55:14+10:00August 18th, 2026|Business of Staging, Home Staging General Interest|

Why the styling that sells an apartment won't sell an acreage A small apartment and a five-bedroom acreage home need completely different furniture. That sounds obvious, and it still catches people out. What works depends on the home itself, and on the buyers most likely to walk through it at the first open. Here is how it changes across the homes we see most. Furniture that's the right size for the room helps buyers understand how the space works. Furniture that's too big does the opposite. A small apartment shows that mistake faster than any [...]

Three things sellers get wrong about their own home

By |2026-08-18T10:34:28+10:00August 18th, 2026|Business of Staging, Home Staging General Interest|

Three things sellers get wrong about their own home We've styled more than 8,000 homes across Brisbane and the Gold Coast over ten years. Different suburbs, different price brackets, different reasons for selling. The same three things come up almost every time. Not because sellers are careless, but because all three are invisible from inside the house. Phoebe (co-owner of Foxy) has two pendant lights at the front of her house that have needed replacing for five years. There's a door that creaks and a doorstep that creaks. She runs a styling company. That's the [...]

Getting your home ready to sell: what order to do things in

By |2026-08-18T10:26:15+10:00August 18th, 2026|Business of Staging, Home Staging General Interest|

Getting your home ready to sell: what order to do things inMost sellers know roughly what needs doing. Paint, garden, a few repairs, photos, styling. What trips people up is the order, because some of those jobs block others and you only find out when the truck can't come.Here's the sequence that works, assuming you're four to six weeks out from photo day.  This surprises people, because a lot of sellers want the home ready before they bring an agent through. Some of them are trying to get it styled before the appraisal, on the theory that [...]

July 2026

You don’t have to move out to have your home styled for sale

By |2026-07-31T14:12:56+10:00July 31st, 2026|Business of Staging, Home Staging General Interest|

You don't have to move out to have your home styled for sale Most people assume home styling means emptying the house. Furniture into storage, family into a rental, six weeks of living somewhere else while the campaign runs. That isn't how most of our jobs work. The majority of homes we style still have the owners living in them for the whole sale campaign. We call it integrated styling, because we're integrating your furniture with ours. We walk through the home and work out what's already doing a good job. Almost every home has [...]

Why the smallest properties get the biggest return from styling

By |2026-07-07T10:31:04+10:00July 7th, 2026|Business of Staging, Home Staging General Interest|

Why the smallest properties get the biggest return from stylingIf you are weighing up styling a small apartment for sale, here is the part most sellers get backwards. The smaller the property, the bigger the return you tend to get from styling it. A compact one or two-bedroom apartment is often the property that gains the most from being styled well, not the least.That sounds wrong the first time you hear it. Surely a big family home has more to gain. But the reason comes down to how buyers judge a small space, how hard these apartments are to sell [...]

June 2026

How to choose a home staging company, and what to ask before you book

By |2026-06-24T07:50:10+10:00June 22nd, 2026|Business of Staging, Home Staging General Interest|

How to choose a home staging company, and what to ask before you book Staging done well puts real money back in your pocket when you sell. We pulled the numbers apart in does home staging actually make you money?, and the short version is that a good stage can return many times what it costs. So the company you pick is not a small decision. It is one of the few parts of your sale you actually control, and the right call can swing the result by tens of thousands (if not more). The quote stage is where [...]

Does home staging actually make you money?

By |2026-06-16T11:16:51+10:00June 16th, 2026|Business of Staging, Home Staging General Interest|

Does home staging actually make you money? Written by Jake Shorter, co-owner of Foxy Home Staging. The maths side of staging is my thing, so I'll keep it straight. Not whether it looks nice. Whether it puts more money in your pocket when you sell. We've styled more than 7,500 homes through Foxy, and more than 10,000 across our three staging businesses in South East Queensland. My wife Phoebe talks about staging from the design and creative side. I'm the numbers guy, so I want to walk through the side that matters most when you're actually selling: the maths. [...]

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