March 2021

Insurance for Home Stagers

By |2021-03-31T18:16:11+10:00March 31st, 2021|Business of Staging|

If the last few years in business have taught us anything, it is how quickly things can change. To ensure smooth continuity of your business during unprecedented times, it is crucial to have the right cover in place. Last year alone, having a well-constructed insurance policy has saved us thousands of dollars’ worth of stock we would have otherwise had to cover out of pocket (all because of a burst tap in a vacant property we styled). --- The challenge lies in finding an appropriate insurance policy for a Home Staging Business. Considering there are so many different ways [...]

Consistency – the Most Underrated Principle of Business Success

By |2021-03-11T14:58:18+10:00March 11th, 2021|Business of Staging|

During our four years in business, we have witnessed the launch of several new Home Staging companies, not just here in Brisbane but Australia-wide. --- A few have taken off relatively quickly, but many struggled to either gain traction, or grow beyond a certain point. Watching them from the side lines while growing our own business has put us in a position, where we could look at the situation objectively and distinguish why some companies succeed and some struggle. All the businesses that struggled to gain traction or growth seemed to have one trait in common… a habit of [...]

The Start & Growth of the Home-Staging Industry in Australia

By |2021-03-04T13:02:04+10:00March 4th, 2021|Business of Staging|

The process of selling a home is ever-changing. As technology has developed and the population grown, the real estate market has become progressively more competitive. This has led to the pursuit of discovering new & innovative marketing strategies for selling properties. These days, one of the most effective techniques to sell your home faster and for a higher price is having your house styled professionally by a Home Staging company. In Melbourne and Sydney, the concept of staging has now become an ingrained, non-negotiable part of the selling process, and Brisbane is also heading in that same direction. [...]

February 2021

What Is the Big Secret? | Mystery of the Home Staging Industry

By |2021-04-07T15:27:09+10:00February 24th, 2021|Business of Staging|

Hello Foxy Readers, Eva here. I have recently sat down with Phoebe & Jake to discuss the rise of the Home Staging industry in Australia and how we navigated through the ups and downs over the last few years. As the conversation developed, I noticed one specific topic that kept coming up and, quite frankly, I think it’s time we address this potentially controversial subject first and foremost. A quick note from me before you continue reading: I wanted to keep this blog post as real & genuine as possible, which is why I’ve kept it in an interview [...]

Delegation – How to Grow a Business

By |2021-02-12T11:24:35+10:00February 12th, 2021|Business of Staging|

Delegation | How to Grow a Business Hello Foxy Readers, Phoebe here! I have been pondering addressing this topic for a while. This uncomfortable and confronting topic, that is called Delegation. In a different industry, this might be a straightforward task, but as a business owner it comes with its own set of worries - loss of control, change in product outcome, increased time to complete task – more grey hair for me! --- I want to address our initial hesitation, how I have personally overcome the uncertainty and learned to delegate successfully, allowing our business to evolve. --- [...]

January 2021

Our Unconventional Business Mentor

By |2021-01-27T10:03:31+10:00January 27th, 2021|Business of Staging|

Our Unconventional Business Mentor When you hear the word ‘Mentorship’, I would imagine most people think of the traditional, one-on-one guidance, provided by a more experienced person. I am here to show you a different, more unconventional way of receiving mentorship. I have been doing this for the last decade and the influence it has had on my personal, as well as my business growth, has been phenomenal. This type of mentorship is completely free, and you can do it concurrently with your everyday activities, like driving a car, washing the dishes, or in my case – assembling furniture [...]

Marketing Campaign Ideas for Home Stagers

By |2021-01-19T09:47:53+10:00January 19th, 2021|Business of Staging, Uncategorized|

Marketing Campaign Ideas for Home Stagers We believe most business owners realise the importance of having a good marketing strategy, yet they do not always apply it to their business. The evident dichotomy between ‘knowing’ vs ‘doing’ is a topic we could discuss for hours. --- Especially in our industry, it’s not uncommon that marketing comes last. Perhaps it’s because not many Property Stylists have the time, energy or resources to invest in creating actual and meaningful marketing campaigns, or there’s the possibility that they do not really appreciate the value of marketing. Either way, Cody and I (the [...]

Brisbane Agents Survey Results: Communication Is The Most Important Aspect of Home-Staging

By |2021-01-11T14:01:52+10:00January 11th, 2021|Business of Staging|

Here at Foxy, we spent the last few weeks of December 2020 reflecting on the year we had… the Good, the Bad and the ‘Unknown’. To ensure we continually improve our service, we sent out a quick Feedback Survey to all the agents we have worked with throughout the year, to ascertain our strengths and identify areas of improvement. There was one question in particular we were eager to find the answer to: What is the most important aspect of a home stager’s service? Respondents had the option to choose from the following answers, but they could [...]

December 2020

3 Online Tools We Use for Team Communication

By |2020-12-17T08:39:50+10:00December 16th, 2020|Behind The Scenes, Business of Staging|

3 Online Tools We Use for Team Communication Home Staging is an incredibly dynamic, ever-changing industry. Sudden changes, busy traffic or unpredictable weather are only a few of the challenges we face every day. That is why clear, team-wide communication is of utmost importance. Today we will share with you three of the most frequently used Online Programs we utilized to communicate between each other. SLACK Contrary to its name, Slack is keeping us all productive & connected throughout the day. It’s a free to use online tool and we at Foxy use it as a group [...]

12 Key Business Metrics We Track at Foxy Home Staging

By |2020-12-14T13:56:32+10:00December 14th, 2020|Behind The Scenes, Business of Staging|

12 Key Business Metrics We Track at Foxy Home Staging For those of you who don’t know me yet, my name is Jake and I am the ‘Numbers Guy’ here at Foxy Home Staging. I have a background in finance, more specifically around accounting and business analytics. When it comes to tracking numbers within our own company, I do it predominantly because I find it interesting. But I also don’t think I’m overstating it to say that understanding your numbers is critical to the success and growth of your business. “If you can’t measure it, you can’t manage it” [...]

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