January 2021

Marketing Campaign Ideas for Home Stagers

By |2021-01-19T09:47:53+10:00January 19th, 2021|Business of Staging, Uncategorized|

Marketing Campaign Ideas for Home Stagers We believe most business owners realise the importance of having a good marketing strategy, yet they do not always apply it to their business. The evident dichotomy between ‘knowing’ vs ‘doing’ is a topic we could discuss for hours. --- Especially in our industry, it’s not uncommon that marketing comes last. Perhaps it’s because not many Property Stylists have the time, energy or resources to invest in creating actual and meaningful marketing campaigns, or there’s the possibility that they do not really appreciate the value of marketing. Either way, Cody and I (the [...]

Brisbane Agents Survey Results: Communication Is The Most Important Aspect of Home-Staging

By |2021-01-11T14:01:52+10:00January 11th, 2021|Business of Staging|

Here at Foxy, we spent the last few weeks of December 2020 reflecting on the year we had… the Good, the Bad and the ‘Unknown’. To ensure we continually improve our service, we sent out a quick Feedback Survey to all the agents we have worked with throughout the year, to ascertain our strengths and identify areas of improvement. There was one question in particular we were eager to find the answer to: What is the most important aspect of a home stager’s service? Respondents had the option to choose from the following answers, but they could [...]

December 2020

3 Online Tools We Use for Team Communication

By |2020-12-17T08:39:50+10:00December 16th, 2020|Behind The Scenes, Business of Staging|

3 Online Tools We Use for Team Communication Home Staging is an incredibly dynamic, ever-changing industry. Sudden changes, busy traffic or unpredictable weather are only a few of the challenges we face every day. That is why clear, team-wide communication is of utmost importance. Today we will share with you three of the most frequently used Online Programs we utilized to communicate between each other. SLACK Contrary to its name, Slack is keeping us all productive & connected throughout the day. It’s a free to use online tool and we at Foxy use it as a group [...]

12 Key Business Metrics We Track at Foxy Home Staging

By |2020-12-14T13:56:32+10:00December 14th, 2020|Behind The Scenes, Business of Staging|

12 Key Business Metrics We Track at Foxy Home Staging For those of you who don’t know me yet, my name is Jake and I am the ‘Numbers Guy’ here at Foxy Home Staging. I have a background in finance, more specifically around accounting and business analytics. When it comes to tracking numbers within our own company, I do it predominantly because I find it interesting. But I also don’t think I’m overstating it to say that understanding your numbers is critical to the success and growth of your business. “If you can’t measure it, you can’t manage it” [...]

2 Things Our Stylists Never Leave the Warehouse Without

By |2020-12-09T09:53:55+10:00December 8th, 2020|Behind The Scenes, Business of Staging|

Whoever says the wallet keys phone triple pocket tap is not a part of their ‘leaving-the-house routine’ is either lying… or wearing a handbag. But even myself, as a living woman (Bunnings Karen video, anyone?), I always do the handbag tap-tap as I’m about to walk out and don’t leave the house until I confirm all three items are present. Our stylists have a similar routine, but instead of Phone, Wallet, Keys – it’s: 1) Steamer 2) Install Bucket It’s not usually a pocket tap-tap [...]

6 Things To Consider Before Starting a Home-Staging Business

By |2020-12-14T13:02:52+10:00December 2nd, 2020|Business of Staging, Home Staging Tips|

So, you are thinking about starting your own home staging business. How exciting! The good news is that home staging can be a very profitable & sustainable business, IF you set the groundwork right.  A sustainable company to me has a long-term focus, can run independently during the owners’ absence, and ultimately is saleable. Whether you are still in the planning stages, or already running your own home staging business, we hope you can get some value from our experiences. It is never too late to reflect and re-evaluate whether you are heading in the right direction. And if [...]

November 2020

3 Marketing Tips for Home Stagers – with Cody

By |2020-11-25T08:41:05+10:00November 24th, 2020|Business of Staging, Home Staging Tips|

If you have been following us for a while, Cody does not need an introduction. For those of you who haven’t had the pleasure to get to know him yet - Cody is our marketing guru and the face (and brain) behind every Foxy TV Episode. As the backbone of our marketing team, he does it all - from creating advertisement strategies to managing our online shop. Oftentimes you can hear Cody in our Instagram & Facebook stories, talking to the team, asking questions, and praising their efforts. I’ve decided to flip the roles for a change and [...]

October 2020

How to Style Your Home for Sale: Choosing the Right Style

By |2020-10-27T08:10:24+10:00October 26th, 2020|Behind The Scenes, Business of Staging, Home Staging Tips, Selling Your Home|

How Do You Determine Which Style to Choose? This is a great question and one we get quite often. Let's dig in. For Home Stagers - getting the style right is of paramount importance. It can mean the difference between someone selling their house or not.  After all, these people entrusted us with their livelihoods, which is a responsibility we don’t take lightly. That’s why we always exercise a fair amount of due diligence and look at each property individually. Every house is unique, and everyone’s situation is different, which means there is no simple answer. But we can [...]

Seeing Problems as Opportunities

By |2020-10-15T12:39:34+10:00October 14th, 2020|Business of Staging|

If you’ve ever had to face an unhappy or dissatisfied client, you know the feeling. The stress and pressure that arises during these situations is enough to discourage some people from staging altogether. But it does not have to be this way. All it takes is some mindset adjustment. We at Foxy believe it is all about perspective. What some view as problems, we see as opportunities. Opportunities to learn and grow, but more importantly to get more business referrals, strengthen relationships and ultimately build reputation. We will share with you 3 positive outcomes that we [...]

Top 5 Home Staging Myths BUSTED

By |2020-10-13T12:18:26+10:00October 13th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

Happy International Sceptics Day! We couldn’t have asked for a better occasion to tackle this topic head on and clear some industry misconceptions once and for all. Don’t get us wrong, we have nothing against healthy scepticism as such (keyword: ‘healthy’). In fact, it is completely normal to be a little cynical at first, especially when you are facing a brand-new concept. But similar to the legal principle ‘guilty until proven innocent’, we like to think of sceptics as ‘doubtful until proven otherwise’. Let’s get straight into some of the most common misbeliefs about Home Staging. 1. [...]

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