About Clare McGhee

Digital Marketer and Content Writer | A graduate of Creative Industries majoring in Creative Writing and Publishing, fascinated by the power of words.

October 2023

The K.I.S.S Method in Property Styling

By |2023-10-24T09:58:57+10:00October 24th, 2023|Behind The Scenes, Business of Staging|

Today I want to take a look at a method we use a lot while staging a property for sale: the K.I.S.S method. I’m sure you all know the saying ‘Keep It Simple Stupid’ and at Foxy we use this to guide a lot of our staging choices. Property styling is about making a property appeal to a wide range of potential buyers, and the way we do this is by selecting furniture and accessories to add visual interest and complement a property’s features. But it’s important to note that there is a fine line between visual interest and [...]

8 Reasons We Need a Home Staging Conference

By |2023-10-17T12:54:08+10:00October 17th, 2023|Business of Staging, Life in Real Estate, The Real Estate Life|

With the announcement of the Australian Home Staging Conference , I thought I would go through why we think we, as an industry, need a home staging conference. We’ll look at the benefits of creating a community and sharing knowledge. As well as the importance of educating and expanding opportunities for professionals in the industry. So let’s get into it! 8 Reasons We Need a Home Staging Conference Growing Industry Currently, Australia’s real estate market is thriving, with a consistently high demand for properties. And with more people investing in real [...]

8 Home Staging Myths: Busted

By |2023-10-05T11:01:21+10:00October 5th, 2023|Behind The Scenes, Business of Staging, Home Staging General Interest, Home Staging Tips, Owner Occupied Home Staging, Vacant Home Staging|

Today we’re going to bust some common home staging myths! Whether you're a homeowner looking to sell or just curious about the world of real estate, we're here to set the record straight and reveal the truths behind these misconceptions. 8 Home Staging Myths: Busted 1. Home staging is only for high-end properties High-end properties often come with the expectation they will be styled, but this doesn't mean staging is exclusive to them! In fact, we frequently witness the most substantial return on investment (ROI) in smaller properties. Take for [...]

September 2023

Foxy Stylist Spotlight | Meet Kaitlyn

By |2023-09-27T14:21:37+10:00September 27th, 2023|Behind The Scenes, Business of Staging|

Hey there! Welcome to another instalment of the Foxy Stylist Spotlight. Today we’re getting up close and personal (not too personal, don’t worry!) with Kaitlyn. Kaitlyn is a bright and hilarious stylist here at Foxy headquarters, and she’s our resident English expat. She’s incredibly knowledgeable about property (thanks to her background in real estate), which makes her a winner with all of her clients. Kaitlyn’s also quite the storyteller, and often has the stylist room in stitches with reenactments from her day-to-day life. So Kaitlyn and I had a lovely, and very entertaining chat about her time here at [...]

Foxy Year in Review: Challenges, Successes and Goals for Next Year

By |2023-09-13T11:31:16+10:00September 13th, 2023|Behind The Scenes, Business of Staging, Home Staging General Interest, Life in Real Estate|

As we reminisce on the journey we've had this past financial year (sorry, we know we’re a little tardy!), let’s dive into some of the challenges Jake and Phoebe faced, the moments that left them utterly impressed and what they’re focusing on for the next 12 months. Join me as we reflect on the Foxy Year in Review! Foxy Year in Review Jake and Phoebe talk through the numbers in the below Foxy TV (and I've put them in a little infographic below too!), so for this article let’s focus on the challenges, the wins and the [...]

Home Staging: Appeal to a Broader Market

By |2023-09-05T12:49:14+10:00September 5th, 2023|Behind The Scenes, Business of Staging, Home Make Over, Vacant Home Staging|

Appeal to a Broader Market This week we’re going to look at how home staging and a touch of renovations can work wonders in helping your property appeal to a broader market. We’ll have a look at an example property, a 3-bedroom apartment right by the Brisbane River at Kangaroo Point. And we'll chat about some simple changes that can transform a property. Renovations 12 weeks ago we had a consultation with the owners of this property at Kangaroo Point. Phoebe noted that the carpets and older paint job significantly aged the property. [...]

August 2023

How Professional Photography Sells Homes Faster

By |2023-08-30T12:18:58+10:00August 30th, 2023|Business of Staging, Home Staging General Interest, Home Staging Tips, Life in Real Estate, The Real Estate Life|

When it comes to selling your home for the highest amount possible, assembling the perfect team is crucial. Real Estate Agent, Home Stager and the subject of today’s article: Professional Photographer. We've all seen those grainy, poorly framed, and dimly lit photos that leave us squinting to decipher rooms. And that's where professional real estate photography swoops in to save the day! Cara Bergmann , an agent that Foxy works closely with, sent us the professional shots that her photographer Chrispin got, so we can play a little game of comparing and contrasting. Our stylists take photos [...]

Seal the Deal: How to Discuss Home Staging

By |2023-08-22T10:15:53+10:00August 22nd, 2023|Behind The Scenes, Business of Staging, Life in Real Estate, The Real Estate Life|

How to Discuss Home Staging If you're a fellow home stager, you know how crucial it is to nail those conversations with agents and vendors to land more jobs. So in this article, I'll dive into the nitty-gritty of how to discuss home staging with different clients. My goal here? To help you ace those talks! I'll cover what these conversations are all about and what we want to achieve. Plus, I'll spill the beans on some common objections clients throw at us, and how we carefully respond. Understanding Home Staging When [...]

Foxy Stylist Spotlight | Meet Hayley

By |2023-08-14T13:02:03+10:00August 14th, 2023|Behind The Scenes, Business of Staging, Colour Inspiration|

Welcome back to another Foxy Stylist Spotlight! The series that introduces you to our superstar stylists.  Stylist Spotlight: Meet Hayley! This week we’re getting to know Hayley, who’s been with Foxy nearly a year now. You’ll find her always smiling and laughing her way through the days. She’s another bubbly and hard working member of the stylist team and she's always got a snack to share (making her very popular with the guys in the logistics team!). So, let’s introduce you to Hayley! 1. How [...]

What Can You Do Now to Prepare for Busier Times?

By |2023-08-08T13:12:05+10:00August 8th, 2023|Behind The Scenes, Business of Staging|

What Can You Do Now to Prepare for Busier Times? What do you do when the market slows and you find yourself with some extra time on your hands? We've got some suggestions to help you make the most of it! We're all about setting up for success when things start to get busier again. So, buckle up and get ready to discover some practical strategies you can work on now, that will give you an edge when the market takes a turn and gets back in full swing! Note: At the time [...]

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