A Look Back at Our Biggest Year Yet: What 2025 Taught Us

If you’ve sold a home, worked in real estate, or followed the chaos on our socials this year, you’ll know the Brisbane market had its ups and downs – but overall, 2025 still turned into one of our biggest years yet. Between record months, shifting demand and a whole lot of behind-the-scenes juggling, 2025 ended up being one of the biggest years we’ve ever had at Foxy Home Staging.

Here’s the honest wrap – the numbers, the people, the challenges and the lessons we’re carrying into next year.

We didn’t go into 2025 expecting growth. The plan was to focus on systems, development and giving the team more opportunities… but the market had other ideas.

By the end of November, we’d already completed over 1,626 installs, with projections putting us “just under 1700” by year’s end. For context, last year finished at 1,450. So the jump was big – but the team handled it like champions.

October has always been a busy one, but this year it set a new bar altogether.

We hit 225 installs in a single month, averaging more than ten installs a day. Everyone helped – marketing, admin, stylists and logistics all out on the road.

Last year’s record was 181, so this leap was huge. And yes, this earned us our annual celebration trip to Noosa.

At one point, we had 290 staged homes out at the same time – a new record, up from 256 last year. That kind of volume only works when the stock behind it can support the demand.

We invested around $1.6M in furniture this year – slightly less than last year but still enormous. These purchases kept our stock fresh, our bays full and our trucks rolling every morning.

It’s the part people don’t often see, but it’s the backbone of staging at scale.

We worked with around 510 agents this year – a little more than last year – but the story isn’t the quantity. It’s the consistency.

Existing agents sent more volume. Repeat work increased. And even though we onboarded slightly fewer new agents (just over 200), the depth of those relationships felt stronger than ever.

Connection beat expansion this year, and we’re really proud of that.

No year comes without a few hurdles. Here’s what tested us most:

People and logistics:

Finding the right team members, supporting them properly and keeping up with demand will always be a moving target. This year felt steadier though – our senior stylists stuck around, and the whole team found a good rhythm.

Running multiple businesses at once:

This was our first full year of juggling Foxy, Blink Living and Arctic Interiors. It stretched us but also forced better systems and more leadership across the board.

Cash flow at scale:

Big stock purchases, renovations, multiple warehouses and three businesses meant a lot of money moving in and out. Nothing alarming – just more to manage.

Clearer structure:

Cassie stepping into the Ops Manager role was huge, but as we grow, we’ll need even more structure around leadership and responsibilities going into next year.

When you zoom out from the numbers, the moments that stick are the people-focused ones.

The conference at the start of the year.

Watching Blink Living’s team settle in.

Our senior staff stepping up when things got hectic.

The resilience of the entire crew when the installs stacked up.

And the ongoing support from agents, sellers, suppliers and everyone online – every message, comment and DM genuinely fuels us.

If you’ve made it this far – thanks for taking a look behind the curtain of our biggest year yet. We hope this gives a clearer picture of not just what we do, but the scale and care behind it.

If you ever want to chat about the process, have a question about something you saw in the episode, or you’re gearing up for a sale next year, we’re always here.

Here’s to another year of helping buyers fall in love with the homes they walk through.

— The Foxy Home Staging Team