January 2021

Marketing Campaign Ideas for Home Stagers

By |2021-01-19T09:47:53+10:00January 19th, 2021|Business of Staging, Uncategorized|

Marketing Campaign Ideas for Home Stagers We believe most business owners realise the importance of having a good marketing strategy, yet they do not always apply it to their business. The evident dichotomy between ‘knowing’ vs ‘doing’ is a topic we could discuss for hours. --- Especially in our industry, it’s not uncommon that marketing comes last. Perhaps it’s because not many Property Stylists have the time, energy or resources to invest in creating actual and meaningful marketing campaigns, or there’s the possibility that they do not really appreciate the value of marketing. Either way, Cody and I (the [...]

How To Style a Bedroom on a Budget | Without Looking Cheap

By |2021-01-13T11:45:38+10:00January 12th, 2021|DIY Home Staging|

The favourite part of our job is seeing the look on the homeowner’s face when they enter their newly staged house. It’s a mix of surprise, amazement and joy, shortly followed with “I should have had my property styled years ago!”. --- The next stage is pondering… “I wonder if I could recreate this look in my new home…”. Well guess what. Yes, you absolutely can! And there’s no need to spend thousands of dollars (even though we did, but that's because we want your house to sell quickly and for a good price). I [...]

Brisbane Agents Survey Results: Communication Is The Most Important Aspect of Home-Staging

By |2021-01-11T14:01:52+10:00January 11th, 2021|Business of Staging|

Here at Foxy, we spent the last few weeks of December 2020 reflecting on the year we had… the Good, the Bad and the ‘Unknown’. To ensure we continually improve our service, we sent out a quick Feedback Survey to all the agents we have worked with throughout the year, to ascertain our strengths and identify areas of improvement. There was one question in particular we were eager to find the answer to: What is the most important aspect of a home stager’s service? Respondents had the option to choose from the following answers, but they could [...]

8 Tips to Depersonalise Your Home Before Selling

By |2021-01-07T10:22:36+10:00January 6th, 2021|DIY Home Staging, Home Staging Tips|

When preparing your home for sale, decluttering and depersonalising your space is an important step in the home staging process. If you want to sell quickly and at the highest price, you need to enable the potential buyers to visualise themselves living in your house. Any visible personal items (e.g. family portraits) would cause friction in their imagination and be a constant reminder that the house they’re looking at belongs to someone else. “A properly staged house should feel warm, welcoming & homely, without the “footprint” of the previous owner.” We have put together eight tips [...]