How to Choose the Best Greenery for Property Staging
Plants, flowers, vines, fig trees… you name it. Greenery of any kind is an absolute MUST when it comes to staging a house for sale.
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3 Reasons Why Greenery is Important:
- Real Estate Photography – Plants and flowers are known to bring out freshness and vibrancy in photos. Real Estate Photographers in particular, have a very distinct way of editing the pictures. Certain colours tend to stand out more than others and green is one of them. Look at any professional listings on RealEstate.com.au to spot the difference for yourself.
- Buyer’s Psychology – The colour green symbolises nature, which may be why it’s often thought to represent tranquillity, health and freshness. When buyers walk into a room and see lots of greenery, they will subconsciously associate the space with cleanliness.
- It helps direct the buyers’ gaze – Distributing the plants evenly and strategically across the house helps settle the buyers’ eye in the property. Their gaze travels from one plant to another, making the entire experience much more memorable.
How to Decide Between Greenery vs. Florals
Choosing between a plant or a floral arrangement can be a bit tricky. What has worked amazingly for us was considering the demographics of the expected buyers and the price point of the property.
We use greenery for
predominantly younger demographics, families with small children, young professionals, new investors, etc. Decorating with vines, plants, native florals, and other trendy greenery presents the property in a modern look and creates a familiar environment for this target market.
We use florals for
people who are downsizing their houses, mature aged or affluent couples, and higher priced properties (in Brisbane we look at $1.2M and above). We love styling these homes with orchids and magnolias, because they are quite expensive to buy fresh, therefore associated with more class and a higher value, elevating the worth of the house.
How to Choose the Best Vase
We split our vases into three different categories based on their size.
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SMALL (15-20cm)
We use small vases and pot plants for little spaces and nooks, bedside tables, bookshelves, bathrooms, kitchens, etc. Because of their compact size, they must always be styled with other props and decorations, otherwise they would look lonely.
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MEDIUM (30cm)
Medium-sized vases and plants work beautifully for coffee tables. Taking into account the functionality of the living room, we can’t allow the plant (or anything else on the coffee table) to block the view of the TV. Using low-lying greenery, vines or smaller florals is perfect to style this space.
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LARGE (40-50cm)
We use large vases for decorating dining tables. Depending on the size of the table and the room, we choose to fill the vase with either a Spray (smaller sized array of leaves, more maneuverable) or a Branch (longer and more robust).
How to Choose the Style and Colours of the Vases
Choosing the best colour of your vase is highly dependent on the type of property it is and the style you have chosen. We wrote an entire article on this topic – have a read here to find out How to Choose The Right Style.
Up to date, this blog is one of our most popular reads, with lots of people finding it valuable. We hope you will too!
Where Do We Get Our Greenery From?
Most of our plants come from ALBI, the Rogue brand.
If you don’t have a wholesale account, you can purchase the same or similar styles from Freedom, OZ Design or Adairs.
“When it comes to buying greenery, we don’t hold back spending extra money to ensure we are getting high quality plants that look real, not artificial.” – Phoebe Shorter | Chief Stylist
Artificial or Fresh Flowers?
For us at Foxy Home Staging, the practicality of decorating with fresh flowers is too difficult to execute. Fresh flowers wilt quickly, are messy and therefore much harder to transport.
The other aspect of using real flowers is their scent. What smells nice to some people can be incredibly overwhelming to others, even to the point of causing them a headache. Appealing to as many senses of potential buyers as possible is vital for the success of a home staging service.
To ensure the longevity of buyers’ perception, it’s best to use artificial.
There are plenty of subtle ways to make the property smell nice, click HERE to find out what we use.
Best Spots to Place Greenery Around the House
Our Foxy Stylist guide is fairly straightforward when it comes to plants – each major space needs something green.
For the ‘average’ property, we look at placing a piece of greenery on the coffee table, dining table, bedside table, bathrooms, outdoor setting, console table and kitchen bench, PLUS a fig tree/palm tree (min. 1.2m tall).
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