Staging a house for sale is mostly about creating the perfect illusion of lifestyle appealing to as many potential buyers as possible.
Is ‘Lifestyle’ just a visual aspect, or should we be trying to entice other senses as well? Does the sense of smell affect buyers’ decisions?
I had a chat about this topic with Phoebe, our Chief Stylist.
You can watch the full interview on Foxy TV, Episode 82.
Does Using Scents Make Sense?
Yes, but they cannot be too strong.
As home stagers, it is our responsibility to make the house attractive to the maximum possible number of people.
This means taking into account that everyone has a different taste, especially when it comes to the sense of smell. Scents in particular, have a power of evoking emotions. But what smells good to one person may elicit bad memories for others.
And if something smells wrong, the potential buyers will not like the house, regardless of how good it looks.
Which Scents Are Ideal to Use?
Soft and subtle fragrances are our go-to. The Target range of coconut, vanilla, lime and cedar wood scented candles proved to have just the right intensity, without smelling too overpowering.