May 2021

How to Style with Blue | + Our 3 Favourite Interior Designs

By |2021-05-27T15:07:14+10:00May 27th, 2021|Colour Inspiration, Home Staging Tips|

The psychology of colours is a fascinating topic to explore.  Knowing how different shades affect people’s emotions is an advantageous skill to have in a lot of occupations nowadays, ranging from marketing professionals to bakers, to fashion designers. As Property Stylists, choosing the right colour palette of furniture & decorations is an essential part of our job. Taking into consideration factors like the style and architecture of the house, the colour of the walls, the targeted demographics of the buyers… it is not always a straight-forward decision. Luckily, there is one colour so versatile that it can be used [...]

The 3 Pillars Behind Your Business Capacity | for Home Stagers

By |2021-05-24T13:14:15+10:00May 24th, 2021|Uncategorized|

Before we start… It’s important for you to take a moment and think about your own business ambitions. Where do you see your Home-Staging company in 6 months, or a year, or even five years? Depending on where you want your business to go, you may not necessarily need to increase your capacity. It’s okay to have a lifestyle business. Not every entrepreneur wants to build an empire or dominate the world. In fact, based on what we have seen, the majority of Brisbane-based home staging companies are lifestyle businesses. Content with the current size [...]

Our Selection Process From Start to Finish | + FREE Downloadables

By |2021-05-21T15:42:25+10:00May 21st, 2021|Behind The Scenes, Business of Staging|

Not sure if other Property Stylists can relate to this, but we get this all the time: “Oh my gosh, you work for a Home-Staging company, that must be such a fun and easy job!”  Fun – yes! 100%! It is a lot of fun and we love the creative aspect of it, BUT… it is by no means easy. Most people don’t get to see the volume of work going on behind the scenes and just how much thinking, strategic planning and scheduling needs to happen to make their homes ready for a successful sale. Home Staging is [...]

What’s the Hidden Business Behind Your Business?

By |2021-05-17T16:18:43+10:00May 17th, 2021|Business of Staging|

Every business that’s achieved huge scale has another business powering it behind the scenes. And that back-end business often looks very different from its public-facing side. A great example is Rent The Runway, a business that lets customers rent a single dress for a special occasion to create a kind of “closet in the cloud”. From the outside, this is a business of fashion and glamour. But underneath that exterior, is the largest dry cleaning business in the world. That part of the business could have been outsourced, but they knew the service was so critical, it was not only worth [...]

3 Tips to Deal with Companies Undercutting Your Prices

By |2021-05-14T10:55:29+10:00May 14th, 2021|Behind The Scenes, Business of Staging|

In this increasingly competitive business world, it is becoming more difficult to stand out from the crowd. Some entrepreneurs may approach this challenge by creating innovative products and services, others may decide to use low(er) prices as their competitive advantage. From the business point of view, both strategies are absolutely valid and can be successful, if executed correctly. At Foxy, we have identified early on in our entrepreneurial journey that we do not want to be known as the cheapest. Understandably, price is an important factor to a lot of clients, which is why we needed to find ways [...]

15 Centrepiece Ideas for Your Dining Table

By |2021-05-12T09:46:51+10:00May 12th, 2021|Home Staging Tips|

In a modern-day family household, dining tables are often one of the most versatile furniture items, rarely used ‘just for dining’. They double up as work bench spaces, whether it’s for creating a COVID-friendly home office, folding laundry or doing crafts with your little ones. While they are very universal in terms of their practicality, dining tables are often one of the most overlooked furnishings when it comes to their styling potential. It would be a shame not to decorate that beautiful & large bench space! Even if it only lasts a few days before your kiddos decide to [...]

Overcoming Impostor Syndrome

By |2021-05-07T10:20:26+10:00May 7th, 2021|Business of Staging|

Hey Foxy readers, it has been a while since I’ve had the chance to contribute to our blog directly.  The team has recently released a Foxy TV episode that focused on our learnings from undertaking our first 1000 installs (yay!) and the comments from our viewers struck a chord with me. So I feel like I like to chat a little more about this and hopefully help at least one person going through the same thing at the moment. I have a vivid memory from the very early stages of the business. I was heading out the [...]

Easy Kitchen Bench Styling Ideas | 7 Tips for Decorating Kitchens

By |2021-05-07T10:20:57+10:00May 6th, 2021|Home Staging Tips|

Kitchen is the heart of the home. It’s the place where nourishing meals are cooked, families gather, and precious memories get made. In our industry of styling homes for sale, kitchens are one of the most influential rooms when it comes to the buyers’ purchasing decision. A beautifully styled kitchen can be the difference between sealing the deal or moving on to the next house. (No pressure, right?) The good thing is that over the years we’ve learned what people love, what works and what doesn’t, and we are about to share it all with you! So if you [...]