About Jake Shorter

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So far Jake Shorter has created 3 blog entries.

March 2020

COVID-19 and the Brisbane Property Market

By |2020-03-18T12:39:35+10:00March 18th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

The world has gone a bit crazy, and for those of us in small business world there’s going to be a period of uncertainty. So here are some of the collective thoughts and opinions from real estate professionals about market conditions.  At this stage we haven’t seen any significant impact on the property market. Properties are still selling, and despite all the uncertainty around COVID-19, we still saw a relatively strong weekend in the Brisbane property market with 58 auctions and a prelim clearance rate of 52%. Some vendors have considered delaying their sale until they know more, [...]

February 2020

Choosing the right Real Estate Agent – Statistics from a Home Stagers Point of View

By |2020-02-21T13:16:55+10:00February 21st, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

When it comes to dealing with real estate agents, most people will only go through the process of selling their home a handful of times in their life. Choosing the right agent can be a daunting task, but the difference between a good agent and a bad agent can be tens of thousands of dollars. There are many factors to consider when choosing the right agent. Do they know the local market, are they a great communicator, do they have a great reputation, what commission do they charge? I’m going to throw one more factor into the mix [...]

Ditch the Pretty Talk

By |2020-02-19T09:47:27+10:00February 19th, 2020|Business of Staging, Home Staging General Interest, Home Staging Tips, Selling Your Home|

There is a lot of misunderstanding about what the purpose of home staging is, and unfortunately, most of that misunderstanding seems to come from INSIDE the industry. Home Stagers don’t seem to understand what their business is. To borrow a term from Melissa Marro of Rave Home Staging, most stagers use “pretty talk” when describing and marketing their service. Spend five minutes scrolling through the social media pages of any home staging company and you’ll find that the focus is almost entirely on showing pretty rooms in magazine-style photos. Don’t get me wrong, those ‘pretty’ photos are absolutely critical – the [...]