About Jake Shorter

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So far Jake Shorter has created 6 blog entries.

January 2021

Brisbane Agents Survey Results: Communication Is The Most Important Aspect of Home-Staging

By |2021-01-11T14:01:52+10:00January 11th, 2021|Business of Staging|

Here at Foxy, we spent the last few weeks of December 2020 reflecting on the year we had… the Good, the Bad and the ‘Unknown’. To ensure we continually improve our service, we sent out a quick Feedback Survey to all the agents we have worked with throughout the year, to ascertain our strengths and identify areas of improvement. There was one question in particular we were eager to find the answer to: What is the most important aspect of a home stager’s service? Respondents had the option to choose from the following answers, but they could [...]

December 2020

12 Key Business Metrics We Track at Foxy Home Staging

By |2020-12-14T13:56:32+10:00December 14th, 2020|Behind The Scenes, Business of Staging|

12 Key Business Metrics We Track at Foxy Home Staging For those of you who don’t know me yet, my name is Jake and I am the ‘Numbers Guy’ here at Foxy Home Staging. I have a background in finance, more specifically around accounting and business analytics. When it comes to tracking numbers within our own company, I do it predominantly because I find it interesting. But I also don’t think I’m overstating it to say that understanding your numbers is critical to the success and growth of your business. “If you can’t measure it, you can’t manage it” [...]

6 Things To Consider Before Starting a Home-Staging Business

By |2020-12-14T13:02:52+10:00December 2nd, 2020|Business of Staging, Home Staging Tips|

So, you are thinking about starting your own home staging business. How exciting! The good news is that home staging can be a very profitable & sustainable business, IF you set the groundwork right.  A sustainable company to me has a long-term focus, can run independently during the owners’ absence, and ultimately is saleable. Whether you are still in the planning stages, or already running your own home staging business, we hope you can get some value from our experiences. It is never too late to reflect and re-evaluate whether you are heading in the right direction. And if [...]

March 2020

COVID-19 and the Brisbane Property Market

By |2020-03-18T12:39:35+10:00March 18th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

The world has gone a bit crazy, and for those of us in small business world there’s going to be a period of uncertainty. So here are some of the collective thoughts and opinions from real estate professionals about market conditions.  At this stage we haven’t seen any significant impact on the property market. Properties are still selling, and despite all the uncertainty around COVID-19, we still saw a relatively strong weekend in the Brisbane property market with 58 auctions and a prelim clearance rate of 52%. Some vendors have considered delaying their sale until they know more, [...]

February 2020

Choosing the right Real Estate Agent – Statistics from a Home Stagers Point of View

By |2020-02-21T13:16:55+10:00February 21st, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

When it comes to dealing with real estate agents, most people will only go through the process of selling their home a handful of times in their life. Choosing the right agent can be a daunting task, but the difference between a good agent and a bad agent can be tens of thousands of dollars. There are many factors to consider when choosing the right agent. Do they know the local market, are they a great communicator, do they have a great reputation, what commission do they charge? I’m going to throw one more factor into the mix [...]

Ditch the Pretty Talk

By |2020-02-19T09:47:27+10:00February 19th, 2020|Business of Staging, Home Staging General Interest, Home Staging Tips, Selling Your Home|

There is a lot of misunderstanding about what the purpose of home staging is, and unfortunately, most of that misunderstanding seems to come from INSIDE the industry. Home Stagers don’t seem to understand what their business is. To borrow a term from Melissa Marro of Rave Home Staging, most stagers use “pretty talk” when describing and marketing their service. Spend five minutes scrolling through the social media pages of any home staging company and you’ll find that the focus is almost entirely on showing pretty rooms in magazine-style photos. Don’t get me wrong, those ‘pretty’ photos are absolutely critical – the [...]