About Jake Shorter

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So far Jake Shorter has created 10 blog entries.

July 2021

Five Golden Agents – A Simple Idea to Earn a Living as a Home Stager

By |2021-07-23T14:20:13+10:00July 23rd, 2021|Business of Staging|

Quick Intro: Hey guys, Eva here! I was scrolling through Jake's LinkedIn and came across this awesome article he wrote back in May 2020. I couldn't help but notice that it somehow hasn't found its way onto our website yet, so I've decided to fix it. It's a great read full of golden nuggets (pun intended). I'd recommend it to any Home-Stager regardless of what stage of your business journey are you currently in. Enjoy! To be a successful home stager you don’t need thousands. You don’t need thousands of clients, you don’t need thousands of followers [...]

May 2021

What’s the Hidden Business Behind Your Business?

By |2021-05-17T16:18:43+10:00May 17th, 2021|Business of Staging|

Every business that’s achieved huge scale has another business powering it behind the scenes. And that back-end business often looks very different from its public-facing side. A great example is Rent The Runway, a business that lets customers rent a single dress for a special occasion to create a kind of “closet in the cloud”. From the outside, this is a business of fashion and glamour. But underneath that exterior, is the largest dry cleaning business in the world. That part of the business could have been outsourced, but they knew the service was so critical, it was not only worth [...]

April 2021

Agents Offering FREE Home-Staging – What’s the Catch? | + Tips for Your Sales Pitch to Help You Win the Listing

By |2021-04-22T16:31:28+10:00April 15th, 2021|The Real Estate Life|

As an agent there is constant pressure to secure new listings. Marketing and branding are a critical component to any agent’s arsenal, and while there are tried and tested marketing techniques, there are always new and innovative marketing strategies being offered to help one stand out from the crowd. One such marketing strategy we have seen used successfully more recently, is the offer of free home staging when you list with a particular agent or agency. --- You have probably heard the pitch or seen a billboard: “If you list your house with me, I will style it for [...]

January 2021

Our Unconventional Business Mentor

By |2021-01-27T10:03:31+10:00January 27th, 2021|Business of Staging|

Our Unconventional Business Mentor When you hear the word ‘Mentorship’, I would imagine most people think of the traditional, one-on-one guidance, provided by a more experienced person. I am here to show you a different, more unconventional way of receiving mentorship. I have been doing this for the last decade and the influence it has had on my personal, as well as my business growth, has been phenomenal. This type of mentorship is completely free, and you can do it concurrently with your everyday activities, like driving a car, washing the dishes, or in my case – assembling furniture [...]

Brisbane Agents Survey Results: Communication Is The Most Important Aspect of Home-Staging

By |2021-01-11T14:01:52+10:00January 11th, 2021|Business of Staging|

Here at Foxy, we spent the last few weeks of December 2020 reflecting on the year we had… the Good, the Bad and the ‘Unknown’. To ensure we continually improve our service, we sent out a quick Feedback Survey to all the agents we have worked with throughout the year, to ascertain our strengths and identify areas of improvement. There was one question in particular we were eager to find the answer to: What is the most important aspect of a home stager’s service? Respondents had the option to choose from the following answers, but they could [...]

December 2020

12 Key Business Metrics We Track at Foxy Home Staging

By |2021-06-08T13:30:22+10:00December 14th, 2020|Behind The Scenes, Business of Staging|

12 Key Business Metrics We Track at Foxy Home Staging For those of you who don’t know me yet, my name is Jake and I am the ‘Numbers Guy’ here at Foxy Home Staging. I have a background in finance, more specifically around accounting and business analytics. When it comes to tracking numbers within our own company, I do it predominantly because I find it interesting. But I also don’t think I’m overstating it to say that understanding your numbers is critical to the success and growth of your business. “If you can’t measure it, you can’t manage it” [...]

6 Things To Consider Before Starting a Home-Staging Business

By |2020-12-14T13:02:52+10:00December 2nd, 2020|Business of Staging, Home Staging Tips|

So, you are thinking about starting your own home staging business. How exciting! The good news is that home staging can be a very profitable & sustainable business, IF you set the groundwork right.  A sustainable company to me has a long-term focus, can run independently during the owners’ absence, and ultimately is saleable. Whether you are still in the planning stages, or already running your own home staging business, we hope you can get some value from our experiences. It is never too late to reflect and re-evaluate whether you are heading in the right direction. And if [...]

March 2020

COVID-19 and the Brisbane Property Market

By |2020-03-18T12:39:35+10:00March 18th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

The world has gone a bit crazy, and for those of us in small business world there’s going to be a period of uncertainty. So here are some of the collective thoughts and opinions from real estate professionals about market conditions.  At this stage we haven’t seen any significant impact on the property market. Properties are still selling, and despite all the uncertainty around COVID-19, we still saw a relatively strong weekend in the Brisbane property market with 58 auctions and a prelim clearance rate of 52%. Some vendors have considered delaying their sale until they know more, [...]

February 2020

Choosing the right Real Estate Agent – Statistics from a Home Stagers Point of View

By |2020-02-21T13:16:55+10:00February 21st, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

When it comes to dealing with real estate agents, most people will only go through the process of selling their home a handful of times in their life. Choosing the right agent can be a daunting task, but the difference between a good agent and a bad agent can be tens of thousands of dollars. There are many factors to consider when choosing the right agent. Do they know the local market, are they a great communicator, do they have a great reputation, what commission do they charge? I’m going to throw one more factor into the mix [...]

Ditch the Pretty Talk

By |2020-02-19T09:47:27+10:00February 19th, 2020|Business of Staging, Home Staging General Interest, Home Staging Tips, Selling Your Home|

There is a lot of misunderstanding about what the purpose of home staging is, and unfortunately, most of that misunderstanding seems to come from INSIDE the industry. Home Stagers don’t seem to understand what their business is. To borrow a term from Melissa Marro of Rave Home Staging, most stagers use “pretty talk” when describing and marketing their service. Spend five minutes scrolling through the social media pages of any home staging company and you’ll find that the focus is almost entirely on showing pretty rooms in magazine-style photos. Don’t get me wrong, those ‘pretty’ photos are absolutely critical – the [...]