Concurrently with this survey, we also asked the same question in a private Facebook Group for Australian Home Stagers (i.e. what is the most important aspect of a home stagers service, from a staging company’s point of view?), curious to compare the results.
The difference was both interesting and enlightening.
60% of Home Stagers think that Consistency & Reliability is the most important aspect of the service they offer and 22% of agents agree with them.
What was also interesting was that only 2.5% of Stylists thought Speed was the most important aspect. In contrast, it was the second most popular choice by agents, sitting at 26.1% .
But the most interesting result was in the different view agents and home stagers have of Communication and the importance it plays in our service.
Compared to the 30% of agents who believe Communication is the most important aspect, only 5% of Stylists agreed.
Before we go ahead and make any bold assumptions or conclusions, we think it’s important to mention that this particular question in the Agents’ Survey was asked of the agents who have worked with us at Foxy Home Staging.
Therefore, some of these answers might be specifically in response to what we currently work hard on doing well or what the agents appreciated most about our service in the last year; not home staging in general.
Let’s talk about Communication
In our experience, keeping both the agent and the client up to date has proven to be the most appreciated part of our service, making the entire process easier for both parties.
Seeing the results of this survey truly emphasized the importance of regular communication and how greatly it is not only appreciated, but also required by the agents we work with.
Therefore, we decided to review our current Communication Strategy and implement a clear, revised system to share with our team. As the Foxy Team continues to grow, having specific procedures in place is more important than ever.
We have deconstructed our entire process and identified the most common and best stages of contact with the clients and agents.