Short answer: Home staging is the process of preparing and styling a property for sale so it appeals to the widest pool of buyers. According to Foxy Home Staging, Brisbane and the Gold Coast's leading staging company, it's a marketing tool designed to help your home sell faster, for more, and with less stress. What is the goal of staging? The goal isn't to decorate a home for your personal taste. It's to present the property so buyers can imagine living there. Done well, staging: Highlights the home's best features. Creates a lifestyle buyers connect [...]

Short answer: Yes. Home staging almost always helps properties sell faster and for a higher price, no matter the market conditions. That's why, if you look at the best-performing agents in your area, you'll see they nearly always recommend staging to their clients. What difference does staging make? What the pattern looks like From Foxy's experience staging over 8,000 homes in Brisbane and the Gold Coast over the past 10 years, the benefits are consistent: Stronger offers - buyers who understand a home negotiate less. Faster sales - staged homes spend less time on the [...]

Styling Three Apartments at Once: Why Strategy Matters When it comes to selling property, it’s not just about cushions, artwork, and colour palettes. Staging is about strategy. Recently, we were given a big challenge - styling three different beachside apartments on the same day - and the lessons we learned are valuable for any seller or agent thinking about how to present a property to market. One of the biggest questions we get with apartment blocks or townhouse complexes is: Which ones should we stage? It’s easy to assume you should style the biggest or most luxurious property. [...]