3. Ignore & Outperform
Yes, it’s frustrating. It’s disheartening. We know… we ride this wave every month.
But if we could leave you with one last tip – it’s to not give in to the temptation of lowering your prices, or even worse – beating their quote even further. If you do, you will get caught up in a never-ending price war circle, devaluing your products & services in the process.
This is a very short-sighted approach. Instead – ignore and outperform them.
While they are caught up on beating you on price, you keep focusing on your business and what you can do better. Work tirelessly in the background, develop new ideas and create products or services that won’t be able to be beaten on price.
That’s what we’ve done with Foxy First Class – our premium, no sale-no pay offering. Can you beat a guaranteed peace of mind with a lower price?