Marketing Campaign Ideas for Home Stagers
We believe most business owners realise the importance of having a good marketing strategy, yet they do not always apply it to their business. The evident dichotomy between ‘knowing’ vs ‘doing’ is a topic we could discuss for hours.
Especially in our industry, it’s not uncommon that marketing comes last. Perhaps it’s because not many Property Stylists have the time, energy or resources to invest in creating actual and meaningful marketing campaigns, or there’s the possibility that they do not really appreciate the value of marketing.
Either way, Cody and I (the media team at Foxy) decided to help and inspire you with some ideas for creating your own Marketing Campaigns, specific to Home-Staging industry. Some have been tried & tested, in which case we add some of hindsight & feedback.
But first, let’s make an important distinction.
Short-Term vs Long-Term Marketing Strategy
We like to think of them as Sprint vs Marathon. As the name may suggest, the difference is in the distance to the finish line (or expected result). Both strategies are about moving forward, but each one requires a different approach.
The goal of short-term marketing is to get a ‘quick win’.
This strategy helps you achieve your short-term goals, e.g. boost in property installs, more online enquiries, etc. The downside with this approach is that the success only lasts a limited time and then you have to think of a new way to drive traffic to your business.
Long-term marketing strategy for us is all about creating a strong brand.
Branding itself is an intangible concept. It’s hard to measure, but when done correctly it can lead to great results and even make the short-term wins more sustainable. For example, at Foxy, we have worked very hard to create a brand that gets recognised and connected with friendliness, portraying us just as we are – normal, down-to-earth people who are genuinely willing to help.
This (the brand) seeped across all our social media posts, videos, phone calls, in-person-conversations, you name it.