Pink – the colour that is commonly deemed as ‘girly & soft’ holds a surprising history. Having assumed a range of guises throughout the centuries, pink firstly became a fashion trend in the mid-1700’s as a symbol of luxury among male Aristocrats. Yes, that’s right… male. What we now perceive as the colour of femininity and delicacy used to be the epitome of strong masculinity, less than 300 years ago.
Surprised? We were too.
Things took a different spin after the WWII thanks to creative branding strategies, cementing pink as the colour for girls. Since then, it has been a colour in transition.
“The 150-year-old notion of pink as synonym with fragile femininity is being challenged. Pink is now having a ‘cool’ phase: It’s hip, it’s androgynous, it’s strong. And it’s here to stay.” – Valerie Steele, author of the book ‘Pink: The History of a Punk, Pretty, Powerful Color’