Should I style my home for sale?
The conversation whether home staging is a worthwhile investment has been ongoing for the last few years. Even though it is becoming the new norm in the process of selling real estate, some homeowners still need a lot of reassurance that the initial cost of staging is guaranteed to come back (and multiplied!) in their sale price.
One of the problems we encounter is the different intergenerational approach to buying and selling real estate. Property ownership is still primarily in the hands of baby boomers and early Gen Xers, but Millennials are the ones purchasing homes at the present time.
This is a generation of people who have grown up with digital advertising and businesses competing for their money. If the property does not look presentable for sale, it sends a strong message that the vendor does not care about them as buyers, putting them off the sale completely.
“As Home Stagers, it’s our responsibility to educate the homeowners about the importance of impeccable presentation.”
– Phoebe Shorter | Director of Foxy Home Staging