Can you believe it’s the end of January already?
Having started 2022 with only half of the Foxy crew on board (thanks Covid!) was definitely not what we were expecting, but I’m proud to say that the team has absolutely smashed it!
It would also explain why this month has totally flown by for all of us here.
Now that we have some more hands on deck, it has given us an opportunity to pause and reflect on last year and review all the wins and lessons it brought along. While Phoebe & Jake discussed all things business-growth (video at the bottom of this article), Cody and I have decided to take a closer look at our marketing strategies.
To find out what has resonated with our audience the most, we’ve decided to choose three of the most popular content pieces from each of our channels. What we found has surprised both of us so much, that we’ve decided to share it publicly with the hope to help other business owners, who may be struggling with the ever-changing world of marketing.
Here’s what our most popular content of 2021 has taught us.
Our three most read articles have one thing in common – the readers. These topics were specifically written to help other Home Stagers and Property Stylists in the industry, and we’re glad to see how many of them found them useful.
What’s interesting about the blogs covering the styling of throw rugs and towels is that these topics are not often talked about. I vividly remember thinking whether I should even write about this, assuming it’s too trivial to cover.
WHAT WE’VE LEARNED: Create content that help others in the industry, regardless of how minor or insignificant the topic seems to be. Every view of the blog post improves your SEO ranking, making your brand more “google-friendly” and showing it to more potential customers. It’s a win-win for both sides!