8. Illusion of More Light & Space
The idea of what a dream house should look is unique for each and every one of us. Despite our different requirements and expectations, empirical evidence suggests that most buyers gravitate towards the same aspects – ample natural light and abundance of space. Some homes don’t have enough of either, which is when home-staging comes in to maximise both – light and space.
Read 3 Home-Staging Illusions.
9. Perceived Value
There is one rule we strictly stick by and implement at every single property we style.
The furniture must be reflective of the price point we are trying to achieve.
Simply put, the price and quality of the furniture influences the value of the house. For example, if a house is selling for over $1M, it would look ridiculous to bring in cheap, low-quality furniture from Kmart or Target (not that we own any of these). And vice versa, furnishing a lower-priced home with luxe, high-end pieces would not only look out of place, but it would also emotionally price out the buyers and trick them into thinking they can’t afford it.
It’s all about finding the sweet spot somewhere in the middle, where your furniture lifts the perceived value just the right amount.
Thank you for reading!
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