When it comes time to sell what is considered the largest asset for most people, the property market has the potential to reap big financial rewards. The secret lies in knowing how to market your home the right way to sell it at the highest possible price.
What a lot of homeowners tend to overlook is WHO they are marketing to.
Millennials and Generation Z make up more than half the population of the world.*
This is a generation of people who have grown up with television and digital advertising. They are used to businesses competing for their attention and money. As home buyers, they expect instant solutions and extraordinary presentation, so if the online property photos don’t quite adhere to their standards, they are quick to assume the vendor doesn’t care about the buyers.
Being used to seeing beautiful, fully interior-designed, and professionally photographed homes all over social media and TV, the bar they are comparing the photos of your home against is high. A property that appears cluttered, dated or unstyled sends a strong message that the vendor is not serious about selling and therefore won’t be interested in them as a buyer. These assumptions can very quickly translate into a potential buyer saying ‘NO’, long before they’ve even clicked through all the listing photos.
*Millennials = people born between 1981-1996; Generation Z = people born between 1997-2012; Click HERE for the source
So what exactly can you as a vendor do, to make sure you spark interest among your prospective buyers and catch their attention?
Launch your home to the market with a BANG, not a whisper.
And to achieve this, preparation is key. That includes everything, from choosing the right real estate agent to making sure your home looks presentable for the open day.
These are some of our tips to make sure your home stands out in the market:
- List with a reputable agent.
- Take advice from the experts and action it.
- Repair and renovate what is necessary.
- Get your home professionally staged.
- Don’t skimp on marketing costs.
We have two real life examples to demonstrate the power of making your home marketable.