Step 3: Provide value.
Most people sell their home only a handful of times in their life, it’s understandable they don’t know the process. At this stage we give them a full run-down on how it all works, including important timeline information, like “we style the home on the day of the photography” or “you need to organise the cleaners to come in before us”, etc. We also share tips and tricks that will help present their home in the best light, including furniture placement, opening curtains, replacing lightbulbs, minor repair recommendations and similar.
Note: This amount of information can be overwhelming for some people, which is why we always reassure the client that we will write it out for them, room by room. This is especially relevant if we’re doing a partial or integrated staging (using some of clients’ furniture). In the email we break down which items need to stay, and which ones need to be stored away.
Step 4: Upload photos & send the quote.
The last step is to create a folder in Google Drive and upload all the photos, including the checklist. Phoebe then takes this information and sends the client a quote within the next 24 hours.