Delegation | How to Grow a Business
Hello Foxy Readers, Phoebe here! I have been pondering addressing this topic for a while.
This uncomfortable and confronting topic, that is called Delegation. In a different industry, this might be a straightforward task, but as a business owner it comes with its own set of worries – loss of control, change in product outcome, increased time to complete task – more grey hair for me!
I want to address our initial hesitation, how I have personally overcome the uncertainty and learned to delegate successfully, allowing our business to evolve.
DISCLAIMER: Depending on the style of your business and your future goals, delegation may not be the best option for you. All examples mentioned in this article are based on our own experiences with the intent to grow our business.
What is Delegation in the Styling World?
Assigning of tasks/roles to an employee or another person (virtual admin, husband, contractors).
This is a fun video we made with the team back in 2019, Brooklyn 99 style! 🙂
When should you start delegating?
Looking back, I have identified three main points in time when we made conscious effort to delegate:
1. Right at the start
2. When you are starting to decline jobs or lose your consistency
3. When the task is not your strength, or it is not a revenue-generating activity
In the early days of running Foxy Home Staging, I had a clear idea about the few things I was ready to outsource straight away, one of which was moving furniture.
The physical job of moving furniture from the warehouse into the truck and then into the property, as well as styling the home afterwards, was (and still is) an unimaginable concept for me. We have outsourced this right at the start, until we were in the position to hire in-house and have our own team of removalists.
Other tasks worthy of delegation became apparent later on, as the business started taking off and I found myself in a spot when I had to decline jobs, because my schedule was full. Seeing how limiting this was to the growth of our business had been a wake-up call I needed to come up with an action plan.
I have summarized all the tasks I was doing at that time and identified those, that were either not my strong suit or were too time-consuming and not business-building.