2) Build a Better Relationship With the Agent
As a business where we are an ‘expert’ in presenting a property for sale, it can be tempting to fall into the ‘my way or the highway’ approach, especially when a client or agent doesn’t like some of our choices. In fact, this is something we see regularly in the home staging industry, and it was an advice we’ve received in the past.
But we believe this is an inward-looking approach, and a missed opportunity.
What has proven to be a more effective method for us is Teamwork. We make ourselves approachable from the start, including the sales agent in the entire process. After all, they have the best insight into the buyers’ minds, which is a skillset not-to-be-underestimated.
In practice, listening to and appreciating the agents for their input solidifies the relationship, which leads to more potential business referrals in the future.
To be clear, that does not necessarily mean we make every requested change. What it means is that we have a discussion where we listen to the feedback, explain our design choices, and be prepared to make changes, big or small. It’s often the simple act of listening and being open to feedback that creates a stronger relationship.