Remember the 7 second rule from previous paragraph? These days, those precious first seconds are spent looking at photos online. This has become more apparent at the start of the pandemic, when the in-person open house tours were either limited or halted altogether, so buyers had to rely purely on photos or virtual tours in search of their dream home.
Regardless of the current market performance, beautiful photography is always guaranteed to lure more people in. Hiring a professional photographer is one thing, but even the best photographer in the world can only capture what’s in front of him. An experienced Property Stylist knows exactly which angles and colours make the photos pop. From there on it becomes a numbers game as more eyes on the listing translate to more enquiries.
TIP: Don’t believe us? You can see it for yourself! Simply jump on realestate.com.au and search for similar homes in the same suburb, one presented styled and the other unstyled. Next, open both listings, scroll all the way down and look at the number of page views. The difference will blow your mind!
Purchasing a home is one of the biggest decisions we’ll ever have to make, which can make the whole buying/deciding process a bit overwhelming. As a prospective buyer, it’s perfectly normal to look at several houses before settling on the one, but it also means it’s easy to lose track of which was which. From the home seller’s perspective, you’d want to make your home memorable, and what better way to make this happen than with professional styling.
There is nothing special or thought-provoking about empty rooms, but having velvet pink occasional chairs in the living room? Unforgettable!
The Home-Staging field (just like every other industry) is filled with myths and misconceptions. One of the more common misbeliefs is that people would rather see the rooms empty, so they can gauge the true size of the area. This could not be further from the truth.
Furnishing the room is the best way to showcase the actual size of the space, taking away any guesswork and doubts from buyers’ minds. Unless the buyer is an industry expert, chances are they are not going to be able to tell whether the space fits a 2-seater or a 3-seater sofa until they see it for themselves.
Professional styling becomes even more advantageous in properties with tricky layouts. Curving walls, thorough-fares, triangular rooms, or vaulted ceilings can leave the buyers confused or even discouraged from buying altogether, as they fail to visualise a good use of the space. Furnishing it will remove this worry and show the potential of the area.
Read “Top 5 Home-Staging Myths Busted”
Another perk of inviting a professional Property Stylist into your home is that they will look at your house with fresh eyes. As they’re walking through, they are picturing where the buyers’ gaze will flow and making mental notes of which features to highlight and which ones to draw the attention away from. If you’ve been living in your house for a few years, this may be difficult to pull off on your own, as your eyes would have gotten used to seeing your home a certain way. You may completely overlook the scuff mark on the wall or the chipping paint, but the prospective buyers will see it all, adding up the renovation costs in their mind.
Staging a home has the power to highlight your home’s best features, by creating a visual focal point with the right furniture layout, as well as distract from the less desirable features by keeping the buyers’ gaze fixated on the styling. That is the main reason why older houses are among the properties that benefit from staging the most.
Read “Styling an Older House for Sale | Worth it or Not?”
Thanks for reading!
If you’re after more tips and tricks relating to home styling, make sure to give us a follow on Instagram, Facebook or subscribe to our Youtube channel!
Do you need a hand with preparing your home for sale?