Short on time?
You’re in luck! I’ve summed up the best outtakes for busy bees like you. These are all the things that resonated with me the most (bias-alert!), but I sure hope you enjoy this article as much as I did when I was writing it!
PS: To make the reading easier, I’ve done some colour-coding! Jen will be pink to match her beautiful brand and Jake will be blue.
“It was supposed to be something small just for me… some place to keep my homewares inspiration.”
That’s how Jen remembers her humble beginnings of something that turned out to be much more than ‘just a hobby’. She started blogging about her passion for interior design outside of her 9-5 job as an Editor for a business magazine.
“So when did the transition happen… from hobby to business?”
Jen: “I think it took about a year. Being a journalist by background, I had no issues calling up some of the country’s best interior designers, who became contacts of mine and introduced me to other people, who then saw big names on the blog and thought ‘I want to be on the blog too!’. And from there it just snowballed.”
The power of ‘who you know’, am I right? I personally think that nurturing a strong network is the most underestimated asset of business owners. Jen has beautifully demonstrated how creating mutually beneficial relationships can really be a pivotal strategy in your business growth.
Jen: “I also realised how much I loved it! It just took a little while for everything to come together… and if I’m being completely honest, I really doubt that this would be my job now had I not been made redundant, which was just an absolute blessing in disguise.”
Jake: “I find it fascinating how things fall into place, but the timing is never quite as you expected. Some opportunities just come up and force you to act NOW. And if you didn’t do it, in a few years when you’re ready for it you’d wish you had the same opportunity you had back then.”
Jen: “Exactly! You’re rarely ready for these big moves, but in hindsight you think thank goodness we did that!”