During our four years in business, we have witnessed the launch of several new Home Staging companies, not just here in Brisbane but Australia-wide.

A few have taken off relatively quickly, but many struggled to either gain traction, or grow beyond a certain point. Watching them from the side lines while growing our own business has put us in a position, where we could look at the situation objectively and distinguish why some companies succeed and some struggle.

All the businesses that struggled to gain traction or growth seemed to have one trait in common… a habit of inconsistency.

Don’t get us wrong, we are by no means trying to portray ourselves as the all-knowing ‘Business Gurus’. Oh no. We are still learning, every day. But over the years, we were able to spot and identify a certain pattern and we want to help other start-ups from making the same mistake.

So what is the underrated key to success?

Do the Simple Things Right, and Do Them Consistently

It sounds almost too easy, right?

We think so too, yet it astounds us how many business owners don’t get this. Or maybe they understand the concept, but don’t believe it really makes THAT much of a difference.

Let us be honest with you.

Most of our success in the early years has been achieved purely because we were doing the simple things consistently, day in – day out.

a page in a diary, stylist's schedule for the day, installs, pack-ups, selections, etc.

What Are Some of the Simple Things in Home Staging?

First and foremost, let’s make an important distinction.

simple does not equal easy

‘Simple’ is a concept, something that is understood without difficulty.

‘Easy’ means it requires very little effort.

If you want to own a successful Home Staging company, we recommend paying extra attention to the following activities on daily basis. They are simple, but not always easy to execute.

  • Returning phone calls & emails
  • Responding promptly
  • Doing what you said you were going to do
  • Being genuinely helpful
  • Never ignoring a quote request

We can’t even tell you how many times we won the job, simply because we were the only Stagers who sent through a quote. And this is all feedback we have been hearing directly from the agents. Can you imagine the impact non-consistent communication has had on your brand?

Let’s Talk About Consistency

The beautiful thing about this success principle is that it doesn’t just apply to business, but to all areas of life.

Think about it – if you want to lose weight, do you go to gym and eat healthy only for two days a week, or every day?

What about professional athletes – do they train only when they feel like it or do they show up every day?

Your business is no different.

Success doesn’t come from what you do occasionally, it comes from what you do consistently.

If you are running a one-man show at the moment and find yourself too busy to do the simple things, we strongly recommend giving this article a read – Importance of Delegation.

success is the sum of small efforts, repeated day in and day out

Small Steps vs Big Leaps

Everyone works differently. Some people prefer to multitask, others like to cluster their tasks. There are hundreds of different ways you can get the job done.

We are not here to say what is right or what is wrong.

But there is one operating system that has been running in your life whether you know it or not. The Compound Effect.

You may have heard of compound interest. Similarly, the Compound Effect highlights the idea that small actions can build up over time and produce huge rewards.

How does this apply to your business?

Well, think about how you do the small, seemingly unimportant tasks. Things that you know need to be done but are not on top of your priority list, so sometimes they fall through the cracks, rolling over to the next day and the next day, until they hit a point when you can’t ignore them anymore and get them all done at the same time. This sudden & sizeable action is what we refer to as the Big Leap.

Taking Small Steps would simply mean working on these small things every day, in bite-sized chunks.

two people climbing a ladder, one has lots of small steps and the man is on top of the ladder, the other one has a few big steps put far away from each other and the man is struggling to reach it

The power of taking small, consistent steps.

Thank you for reading!

We hope that you got something out of this article that you can directly apply to your life and/or business, starting today.

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