Why Should We Style Display Homes?
Some builders believe their display homes should be presented empty to showcase all their premium features. Doing this contradicts what marketing professionals have been pleading for decades – customers buy on emotion and validate with logic.
“How can you possibly expect people to create any emotional connection with an empty house?”
We have recently been asked if we style Display Homes. Although it is not something we have been doing as a part of our regular business, we recognised the same principles apply to display homes as they do to home staging: