3 Marketing Tips for Home Stagers - with Cody

If you have been following us for a while, Cody does not need an introduction.

For those of you who haven’t had the pleasure to get to know him yet – Cody is our marketing guru and the face (and brain) behind every Foxy TV Episode.

As the backbone of our marketing team, he does it all – from creating advertisement strategies to managing our online shop. Oftentimes you can hear Cody in our Instagram & Facebook stories, talking to the team, asking questions, and praising their efforts.

I’ve decided to flip the roles for a change and shine the spotlight on him.

Having shared the same office space for the last few months, you can trust me when I say – he is an absolute wealth of knowledge (and not just when it comes to Netflix recommendations). Therefore, I asked him to share a couple of marketing tips relevant to our industry.

So, without further ado, here are Cody’s Three Marketing Tips for Home Stagers.

1. Share Your Thinking Process

“Why did you choose that chair? Why these colours? What makes this job challenging? Bring the audience into your decision making.”

We find what works well for our social media engagement is showing transparency. Over the years, ‘keeping it real’ has become a part of our brand. Now when people click on Foxy Home Staging on any social media platform, they know they can expect a genuine glimpse behind the scenes of our business.

2. Ask Questions

“Not sure of the best way to store art? Post a photo of how you are doing it and ask others for their opinion. Not sure of the best place to buy outdoor furniture? Ask! Start to build relationships through social media.”

Which brings us back to point 1 – showing vulnerability is not a weakness.

Not knowing everything in this ever-changing industry is perfectly normal, admitting to it is rare. Oftentimes people avoid revealing the truth about not knowing something, in fear of looking incompetent. We believe it makes us look human, therefore more relatable.

And let’s not underestimate the fact that people LOVE to share their opinions online. Providing them with a safe platform where their thoughts & ideas are welcome and appreciated not only boosts the engagement and reach of the post, but also nourishes relationships and connections.

3. Consistency

“You probably expected this one, but in my opinion it’s the most important. Don’t overthink it – just keep posting.”

Don’t get stuck in Analysis Paralysis. Remember that you are your own harshest critic and the likelihood of people analysing your post in detail is much lower than you think.

If you find that you don’t have time to post during the day, we’d recommend dedicating one afternoon specifically for planning your social media posts for the week ahead. Utilising online tools (like Canva, Planoly or Hootsuite) will make the entire process easier and you can even schedule automatic posting times.