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June 2024

Home Staging and Real Estate: Timelines for Success

By |2024-06-05T13:39:08+10:00June 5th, 2024|Behind The Scenes, Business of Staging, Life in Real Estate, Selling Your Home, The Real Estate Life|

In the world of real estate, first impressions matter. That's why property styling has become an essential tool to attract buyers and elevate the value of homes on the market. However, the timing involved in preparing a property for sale is more intricate than meets the eye. So, in this blog, I want to shed light on the behind the scenes timing factors in the home staging industry. Whether you’re a fellow home stager, real estate agent or home seller, I hope this gives you an understanding of our timing, especially as we head into our busy period. From [...]

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October 2023

8 Reasons We Need a Home Staging Conference

By |2023-10-17T12:54:08+10:00October 17th, 2023|Business of Staging, Life in Real Estate, The Real Estate Life|

With the announcement of the Australian Home Staging Conference , I thought I would go through why we think we, as an industry, need a home staging conference. We’ll look at the benefits of creating a community and sharing knowledge. As well as the importance of educating and expanding opportunities for professionals in the industry. So let’s get into it! 8 Reasons We Need a Home Staging Conference Growing Industry Currently, Australia’s real estate market is thriving, with a consistently high demand for properties. And with more people investing in real [...]

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August 2023

How Professional Photography Sells Homes Faster

By |2023-08-30T12:18:58+10:00August 30th, 2023|Business of Staging, Home Staging General Interest, Home Staging Tips, Life in Real Estate, The Real Estate Life|

When it comes to selling your home for the highest amount possible, assembling the perfect team is crucial. Real Estate Agent, Home Stager and the subject of today’s article: Professional Photographer. We've all seen those grainy, poorly framed, and dimly lit photos that leave us squinting to decipher rooms. And that's where professional real estate photography swoops in to save the day! Cara Bergmann , an agent that Foxy works closely with, sent us the professional shots that her photographer Chrispin got, so we can play a little game of comparing and contrasting. Our stylists take photos [...]

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Seal the Deal: How to Discuss Home Staging

By |2023-08-22T10:15:53+10:00August 22nd, 2023|Behind The Scenes, Business of Staging, Life in Real Estate, The Real Estate Life|

How to Discuss Home Staging If you're a fellow home stager, you know how crucial it is to nail those conversations with agents and vendors to land more jobs. So in this article, I'll dive into the nitty-gritty of how to discuss home staging with different clients. My goal here? To help you ace those talks! I'll cover what these conversations are all about and what we want to achieve. Plus, I'll spill the beans on some common objections clients throw at us, and how we carefully respond. Understanding Home Staging When [...]

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October 2022

15 Questions With Russ | Meet Our Foxy Removalists

By |2022-10-14T11:16:59+10:00October 14th, 2022|Behind The Scenes, Business of Staging, Home Staging General Interest, Life in Real Estate, The Real Estate Life|

Meet Russ! This week on the blog we’re bringing you the first instalment in our new “15 Questions With…” series. Much like our Stylist Spotlight series, the aim of these blogs is to introduce you to our removalists here at Foxy who make up our logistics team. First up, we’re introducing you to Russ.  As one of the very first employees Jake and Phoebe brought on, Russ is a long-term and very valued member of the team. He’s our resident breakfast chef on team meeting days, is always willing to give everyone a hand, and [...]

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September 2022

Foxy Stylist Spotlight | Meet Kirsten

By |2022-09-23T16:20:27+10:00September 23rd, 2022|Behind The Scenes, Home Staging General Interest, Life in Real Estate, The Real Estate Life|

Meet Kirsten! It’s time for the next installment in our Stylist Spotlight series, and this time you’ll be meeting Kirsten! Kirsten has been part of the team since earlier this year and brings a great amount of joy and laughter to the Foxy HQ. She’s fun to be around, always making people laugh, and so happy to give everyone a helping hand.   Prior to starting here at Foxy, Kirsten had no styling experience, so when you see the work she’s producing now you’ll be blown away! From small inner-city units to multi-million dollar homes in [...]

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Why You Need To Create TikTok’s And Reels & How To Create Them

By |2022-09-19T11:41:39+10:00September 16th, 2022|Behind The Scenes, DIY, Home Staging General Interest, Home Staging Tips, The Real Estate Life|

TikTok’s, Instagram Reels, YouTube Shorts and other short-form video content is arguably the most important type of content to be posting in the current social media climate. Given the world’s population has a diminishing attention span, the need to capture the attention of your audience quickly and maintain retention is essential, and getting harder to achieve. But with the introduction and growth of short-form video content, capturing the attention of social media users worldwide is a more feasible concept, and we’d say it’s currently the most effective way to achieve this, as the videos are engaging, often catchy, and [...]

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August 2022

How To Prepare For Spring – The Busiest Time Of Year For A Home Staging Company

By |2022-08-18T08:32:49+10:00August 9th, 2022|Behind The Scenes, Business of Staging, Home Staging General Interest, Home Staging Tips, Life in Real Estate, The Real Estate Life|

The days are about to start getting longer and the weather warmer which can only mean one thing… spring is just around the corner and we are about to get busy (or should I say busier!). As the sun shines a little brighter, the grass gets a little greener and the flowers start to bloom, people will soon be more inclined to get out and about - the ideal situation for those wanting to sell their home because, as Phoebe puts it, “everything is shinier in spring”! This increased interest homeowners show in selling their home as the weather [...]

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February 2022

Is the “Forever Home” a Myth?

By |2022-02-11T14:00:19+10:00February 11th, 2022|The Real Estate Life|

Is the “Forever Home” a Myth? “Starter Home” and “Forever Home” are frequently used terms in the real estate industry. The question is, are they still relevant nowadays or have they become mere marketing gimmicks, set out to trick people into ever-increasing consumerism? Back in the days it wasn’t uncommon to live and grow old in the same house you bought as a young adult. These days? Not so much. “Forever Home is not a myth. I’ve had six so far.” - random Internet user (thanks for the laughs!) Truth is that any minor change in circumstances [...]

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April 2021

Agents Offering FREE Home-Staging – What’s the Catch? | + Tips for Your Sales Pitch to Help You Win the Listing

By |2021-04-22T16:31:28+10:00April 15th, 2021|The Real Estate Life|

As an agent there is constant pressure to secure new listings. Marketing and branding are a critical component to any agent’s arsenal, and while there are tried and tested marketing techniques, there are always new and innovative marketing strategies being offered to help one stand out from the crowd. One such marketing strategy we have seen used successfully more recently, is the offer of free home staging when you list with a particular agent or agency. --- You have probably heard the pitch or seen a billboard: “If you list your house with me, I will style it for [...]

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