TikTok’s, Instagram Reels, YouTube Shorts and other short-form video content is arguably the most important type of content to be posting in the current social media climate. Given the world’s population has a diminishing attention span, the need to capture the attention of your audience quickly and maintain retention is essential, and getting harder to achieve. But with the introduction and growth of short-form video content, capturing the attention of social media users worldwide is a more feasible concept, and we’d say it’s currently the most effective way to achieve this, as the videos are engaging, often catchy, and attract user interaction – boosting your online presence.
For this reason, as a business it’s essential that you’re producing short-form videos and sharing them across a range of platforms. This, however, may be a daunting task. Creating such content is no small feat – it can be difficult to consistently come up with creative new ideas, you need to have an understanding of videography and video editing, and the knowledge of how algorithms work is really important, among other things. If you’re one of these people that feels overwhelmed by this then we’re here to help!
Here at Foxy, Phoebe and Jake recently employed Sean – a full-time content creator whose role is to solely make short-form videos. Knowing the importance these videos have in growing our online presence, and thus increasing our client base, but recognising how time consuming they can be, they felt it was important to expand our team. In saying that, we know not everyone can afford to bring on an extra team member for the sole purpose of creating TikTok’s and Instagram Reels, so in this article we’re going to walk you through exactly how Sean creates our short-form videos, so you too can create this content yourself!