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When the Styling Doesn’t Land What Happens Next Matters Most Not every property stage goes to plan. Even with experience, creativity and the best intentions, it’s still possible to miss the mark - and when that happens, the response can make or break the relationship. This is a real-world example of what can go wrong, what was done to make it right, and the takeaways for anyone working in or around property styling - and for sellers who want to understand what can happen behind the scenes. A developer engaged us to style two newly completed homes. There [...]

Why Home Staging Is a Marketing Strategy (Not Just a Styling Upgrade) When people think of home staging, they think it’s about making a home look pretty. It’s not. It’s about making a home marketable. That might sound like semantics, but it’s a critical difference. Because when you treat staging like just an aesthetic touch-up, you miss the entire point: staging isn’t about taste - it’s about strategy. Staging is a tool to help buyers emotionally connect with your property. It’s part psychology, part design, and entirely focused on one thing: helping you sell faster and for more. Let’s [...]

Inside the Market: Real Estate Trends Home Stagers Are Seeing The property market is shifting - and those changes are being felt by sellers, buyers, and agents alike. From postponed installs and trade delays to longer days on market, things are moving more slowly than we’ve seen in a while. But it’s not all doom and gloom. Townhouses, units, and homes with unique character are still attracting strong interest and selling quickly, thanks to their affordability and standout appeal. For everything else, success is starting with clear-eyed conversations, thoughtful presentation, and a solid understanding of how today’s conditions are [...]

The 2025 Australian Home Staging Conference has wrapped up, and if this year’s event is anything to go by, the industry is in for an exciting future. From a jam-packed workshop day to insightful discussions on leadership, competition, and pricing, the conference delivered plenty of value to home staging professionals. Let’s break down the highlights, key takeaways, and areas for improvement (from our point of view) as we reflect on this year’s event. This year, we introduced our first-ever exclusive workshop day before the main conference, and it turned out to be a major success. Unlike the general [...]

The Biggest Home Staging Mistakes That Can Cost You Buyers When it comes to selling your home, staging is one of the most effective ways to attract buyers and increase your sale price. But not all staging is done well. A beautifully styled home can create excitement, while common staging mistakes can leave buyers feeling disconnected or hesitant to make an offer. If you want to maximise your home's appeal, avoid these common staging mistakes that could be turning buyers away. One of the biggest staging mistakes is using furniture that does not suit the space. Too big [...]