December 2021

9 Ways Home-Staging Appeals to Buyers’ Emotions

By |2021-12-10T13:00:59+10:00December 10th, 2021|Home Staging General Interest, Home Staging Tips|

Styling a home for sale is not just about ‘making it look pretty’, it is about helping the buyers form a strong emotional connection with the house.  There are many ways how home-staging influences people’s feelings, but we’ve narrowed it down to the main nine points. All of these could be developed into separate articles on their own, some of which we’ve already written about. Without any further ado, let’s jump straight into it! 1. First Impressions Count We’ve all heard the saying ‘you never get a second chance to make a first impression’. When it comes [...]

Building an Elite Home-Staging Team

By |2021-12-06T08:18:09+10:00December 6th, 2021|Behind The Scenes, Business of Staging|

Building an Elite Home-Staging Team Home-Staging is like running any other service business – you are trading your time for money. When you run out of hours during the day, your income stops. That is why it’s important to build a reliable team and a set of systems, so you can duplicate your efforts and revenue in the same amount of time. Building a team is by no means easy and can be scary, but I believe that it’s the number one most critical factor when it comes to your business success. --- I’m going to [...]

October 2021

Foxy at Home | Resort Style at 368 Old Logan Rd, Camira

By |2021-10-25T10:45:53+10:00October 25th, 2021|Foxy at Home|

What is Foxy at Home? Let us take you behind the scenes of styling homes for sale. At the end of the article we share the names of our furniture suppliers and retail shops, keeping absolutely no secrets when it comes to helping you fall in love with your home again! Recreate the Look 368 Old Logan Road, Camira This house has been perfectly set on a flat, gorgeous two thousand plus square metres acreage complemented with a saltwater pool and a tennis court. The lifestyle aspect of this home was extraordinary and we really wanted to [...]

Psychology Behind Buying a Home: Emotions vs Logic

By |2021-10-20T08:25:29+10:00October 19th, 2021|Home Staging General Interest|

It goes without saying that buying a house is going to be one of the biggest financial decisions you will ever make (and one you will only make two or three times in a lifetime). Most people like to think they are acting from a rational and logical standpoint when making a significant decision like buying real estate, but the truth is they are not. Our emotions play a much bigger role than we think or would like to admit. Harvard Business School professor Gerald Zaltman says that 95% of our purchase decisions take place subconsciously. (source) [...]

5 Handy Tools for Property Stylists Under $20

By |2021-10-08T16:53:51+10:00October 8th, 2021|Home Staging Tips|

Being a Property Stylist is not an easy gig. Some of you might think ‘what could possibly be so hard about arranging decorations?’ Well, strap in, because I’m about to blow your mind. Styling properties is incredibly physically demanding work, involving lots of lifting & carrying furniture, changing bed sheets, walking up & down the stairs, hanging heavy artwork, and even steaming beds (which is especially strenuous in Brisbane summer!). Fortunately, there are five tools that make our Stylists’ lives easier, and the best thing is they are all under $20 and small enough to [...]

Interior Design vs Home-Staging| Same or Different?

By |2021-10-06T13:53:58+10:00October 6th, 2021|Home Staging General Interest|

Interior Design vs Home-Staging Interior Design and Home-Staging share a similar school of thought, but they are not the same. There are a few overlapping principles based on enhancing the look of your home, but the execution of each differs. --- As professional Home-Stagers, we often get asked “Can you style my home to live in?”. Don’t get us wrong, it is an incredibly flattering request to receive (meaning the client must have loved our styling). Unfortunately, the styling principles are so different that we must politely decline and educate the client about the four main differences between [...]

September 2021