About Eva

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February 2021

How to Style Shelves | 5 Tips for the Perfect Home Staging Result

By |2021-02-26T12:45:20+10:00February 26th, 2021|DIY, Home Staging Tips|

Maybe I’m just curious, maybe it’s the booklover in me – but I absolutely LOVE looking at all the various items people display on their bookshelves. In a way I see it as a summary of their life’s journey so far… all the books they have read, random beautiful things they’ve picked up over the years, photographic memories, trophies, etc. As years go by, the shelf reflects a charming accumulation of keepsakes, until it’s time to sell the house. In pursuit of trying to make it look presentable to the market, people realise that their shelves look nothing like [...]

What Is the Big Secret? | Mystery of the Home Staging Industry

By |2021-04-07T15:27:09+10:00February 24th, 2021|Business of Staging|

Hello Foxy Readers, Eva here. I have recently sat down with Phoebe & Jake to discuss the rise of the Home Staging industry in Australia and how we navigated through the ups and downs over the last few years. As the conversation developed, I noticed one specific topic that kept coming up and, quite frankly, I think it’s time we address this potentially controversial subject first and foremost. A quick note from me before you continue reading: I wanted to keep this blog post as real & genuine as possible, which is why I’ve kept it in an interview [...]

5 Tips for Styling a Duplex

By |2021-02-19T14:10:42+10:00February 19th, 2021|Home Staging Tips|

5 Tips for Styling a Duplex What is a duplex? A duplex is a building containing two homes that share a common central wall. These homes are two entirely separate entities with their own entrances. --- In our experience, duplexes tend to attract attention of various buyers with diverse backgrounds. Investors want to take advantage of the double rental income generated from one asset, first-home buyers like them for the attractive price (which is much lower than the price of a detached house) and families appreciate the opportunity to create a separate living space for other family members, who [...]

How to Hang Artwork | Think Outside the Fox Episode 4

By |2021-02-11T12:35:15+10:00February 11th, 2021|Home Staging Tips, Think Outside The Fox, Uncategorized|

How to Hang Artwork Art is one of the most powerful decorating tools. It provides an instant colour palette, sets the mood and tone of the room and brings depth, dimension, and texture. In our industry of staging homes for sale, artwork can be a huge influence on the value of the property. High-end, good quality framed art will be automatically associated with luxurious, high-end homes, raising the perceived worth of the house. --- “But I don’t want any holes in my walls…” … is one of the most common reservations of our clients. And we get it. [...]

5 Styling Rules for Towels

By |2021-02-08T09:44:54+10:00February 8th, 2021|Home Staging Tips|

When it comes to staging homes for sale, bathroom towels may seem like a nonessential, easily overlooked decoration. After all, it is only the home’s architecture, fixtures and fittings that get looked at, right? Wrong. We’ve said it a thousand times and we’ll say it a thousand more. Home Staging is about creating the appearance of the buyers’ perfect lifestyle. This can only be achieved by appealing to their senses and decorating with items that pull on their heart strings. So what roles do towels play in this strategy, exactly? Who doesn’t love coming out [...]

January 2021

How to Choose the Best Greenery for Property Staging

By |2021-01-29T11:22:29+10:00January 29th, 2021|Home Staging Tips|

How to Choose the Best Greenery for Property Staging Plants, flowers, vines, fig trees… you name it. Greenery of any kind is an absolute MUST when it comes to staging a house for sale. --- 3 Reasons Why Greenery is Important: Real Estate Photography – Plants and flowers are known to bring out freshness and vibrancy in photos. Real Estate Photographers in particular, have a very distinct way of editing the pictures. Certain colours tend to stand out more than others and green is one of them. Look at any professional listings on RealEstate.com.au to spot the difference for [...]

Karate-Chop and 3 Other Weird Things our Stylists Do

By |2021-01-22T08:43:49+10:00January 22nd, 2021|Home Staging Tips, Styling Furniture|

Karate-Chop and 3 Other Weird Things our Stylists Do Get into the stance. Legs wide. Arm high. Breathe in. Breathe out…. and... “Kiai!” No, this is not an excerpt from a karate book. It’s just our property stylists chopping cushions. Yes, cushions. Why would they karate-chop cushions, you may ask. Well, here’s a few reasons why. • It accentuates the texture of the fabric, which contributes to sensory stimulation. (This topic could be a lengthy blog post, but long story short – appealing to the senses of potential buyers creates a more memorable experience) • [...]

Marketing Campaign Ideas for Home Stagers

By |2021-01-19T09:47:53+10:00January 19th, 2021|Business of Staging, Uncategorized|

Marketing Campaign Ideas for Home Stagers We believe most business owners realise the importance of having a good marketing strategy, yet they do not always apply it to their business. The evident dichotomy between ‘knowing’ vs ‘doing’ is a topic we could discuss for hours. --- Especially in our industry, it’s not uncommon that marketing comes last. Perhaps it’s because not many Property Stylists have the time, energy or resources to invest in creating actual and meaningful marketing campaigns, or there’s the possibility that they do not really appreciate the value of marketing. Either way, Cody and I (the [...]

How To Style a Bedroom on a Budget | Without Looking Cheap

By |2021-04-08T13:42:04+10:00January 12th, 2021|DIY Home Staging|

The favourite part of our job is seeing the look on the homeowner’s face when they enter their newly staged house. It’s a mix of surprise, amazement and joy, shortly followed with “I should have had my property styled years ago!”. --- The next stage is pondering… “I wonder if I could recreate this look in my new home…”. Well guess what. Yes, you absolutely can! And there’s no need to spend thousands of dollars (even though we did, but that's because we want your house to sell quickly and for a good price). I [...]

8 Tips to Depersonalise Your Home Before Selling

By |2021-01-07T10:22:36+10:00January 6th, 2021|DIY Home Staging, Home Staging Tips|

When preparing your home for sale, decluttering and depersonalising your space is an important step in the home staging process. If you want to sell quickly and at the highest price, you need to enable the potential buyers to visualise themselves living in your house. Any visible personal items (e.g. family portraits) would cause friction in their imagination and be a constant reminder that the house they’re looking at belongs to someone else. “A properly staged house should feel warm, welcoming & homely, without the “footprint” of the previous owner.” We have put together eight tips [...]

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