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October 2020

Top 5 Home Staging Myths BUSTED

By |2020-10-13T12:18:26+10:00October 13th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

Happy International Sceptics Day! We couldn’t have asked for a better occasion to tackle this topic head on and clear some industry misconceptions once and for all. Don’t get us wrong, we have nothing against healthy scepticism as such (keyword: ‘healthy’). In fact, it is completely normal to be a little cynical at first, especially when you are facing a brand-new concept. But similar to the legal principle ‘guilty until proven innocent’, we like to think of sceptics as ‘doubtful until proven otherwise’. Let’s get straight into some of the most common misbeliefs about Home Staging. 1. [...]

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September 2020

Does Home Staging Actually Work?

By |2021-01-15T12:53:43+10:00September 23rd, 2020|Business of Staging, Uncategorized|

I can already hear what you’re thinking… ‘Ugh, of course you are going to say it does, you work for a home staging business. You are biased.’ --- Well guess what. And by ‘research’ I don’t mean a 2 minute google search. Oh no. I wanted to get to the bottom of this. Over the last week I secretly dedicated more than 20 hours of my office time to delve deep into this topic, without anyone at Foxy knowing. It’s not that I was doing it behind their back. I just wanted to keep my [...]

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What Blew My Mind During My First Week At Foxy

By |2020-09-17T13:50:27+10:00September 17th, 2020|Behind The Scenes, Business of Staging|

Hello Foxy Fans, Eva here! Last week was my very first week at Foxy Home Staging in a Content Writer / Styling Assistant position. And let me tell you.. what a week it was! To give you some context... My background covers lots of different industries, but Real Estate is not one of them. In fact, I didn’t even know what ‘Home Staging’ was until I applied for this cool gig at Foxy. So yeah, you’d be absolutely right to assume that there were a lot of things brand new to me. But there was this one thing in [...]

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How To Overcome Business Adversity

By |2020-09-17T14:14:14+10:00September 11th, 2020|Business of Staging, Podcast|

We know you can't wait to dig into this article, but just before you start reading - take a moment to think about this quote. "Obstacles do not block the path, they are the path." - Zen proverb Where do you stand - agree or disagree? Do you see obstacles as stepping stones or are they just hurdles, blocking your path? We encourage you to take a moment now and think about your answer, but don’t tell us just as yet. Done? Okay, let’s get to the nitty-gritty. We have recently sat down for a chat with the internationally [...]

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March 2020

COVID-19 and the Brisbane Property Market

By |2020-03-18T12:39:35+10:00March 18th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

The world has gone a bit crazy, and for those of us in small business world there’s going to be a period of uncertainty. So here are some of the collective thoughts and opinions from real estate professionals about market conditions.  At this stage we haven’t seen any significant impact on the property market. Properties are still selling, and despite all the uncertainty around COVID-19, we still saw a relatively strong weekend in the Brisbane property market with 58 auctions and a prelim clearance rate of 52%. Some vendors have considered delaying their sale until they know more, [...]

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February 2020

Choosing the right Real Estate Agent – Statistics from a Home Stagers Point of View

By |2020-02-21T13:16:55+10:00February 21st, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

When it comes to dealing with real estate agents, most people will only go through the process of selling their home a handful of times in their life. Choosing the right agent can be a daunting task, but the difference between a good agent and a bad agent can be tens of thousands of dollars. There are many factors to consider when choosing the right agent. Do they know the local market, are they a great communicator, do they have a great reputation, what commission do they charge? I’m going to throw one more factor into the mix [...]

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Ditch the Pretty Talk

By |2020-02-19T09:47:27+10:00February 19th, 2020|Business of Staging, Home Staging General Interest, Home Staging Tips, Selling Your Home|

There is a lot of misunderstanding about what the purpose of home staging is, and unfortunately, most of that misunderstanding seems to come from INSIDE the industry. Home Stagers don’t seem to understand what their business is. To borrow a term from Melissa Marro of Rave Home Staging, most stagers use “pretty talk” when describing and marketing their service. Spend five minutes scrolling through the social media pages of any home staging company and you’ll find that the focus is almost entirely on showing pretty rooms in magazine-style photos. Don’t get me wrong, those ‘pretty’ photos are absolutely critical – the [...]

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