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Content Writer

November 2020

3 Marketing Tips for Home Stagers – with Cody

By |2020-11-25T08:41:05+10:00November 24th, 2020|Business of Staging, Home Staging Tips|

If you have been following us for a while, Cody does not need an introduction. For those of you who haven’t had the pleasure to get to know him yet - Cody is our marketing guru and the face (and brain) behind every Foxy TV Episode. As the backbone of our marketing team, he does it all - from creating advertisement strategies to managing our online shop. Oftentimes you can hear Cody in our Instagram & Facebook stories, talking to the team, asking questions, and praising their efforts. I’ve decided to flip the roles for a change and [...]

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How to Style Rooms with Wallpaper

By |2021-01-06T09:58:35+10:00November 12th, 2020|Home Staging Tips, Think Outside The Fox|

Blog Series 'Think Outside The Fox' | Episode 2 Wallpapers have been around for hundreds of years and quite frankly… we don’t see them going away anytime soon. They are perfect for adding that little extra pop of personality to your rooms. Although they look beautiful in your own home, when it comes to selling your house, wallpapers may cause some issues. The potential buyers may not necessarily share the same taste in style, which could deter them from buying. "One thing we do not recommend is leaving the room with wallpaper vacant." - Phoebe Shorter | Chief [...]

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How to Style a Room with Brick Walls

By |2021-04-08T08:30:44+10:00November 6th, 2020|Think Outside The Fox|

Introducing BRAND NEW Blog Series - Think Outside The Fox! We have been getting lots of messages from other Home Stagers & Property Stylists, asking for help with "tricky" styling situations. When the same questions started to come up more and more often, we got an idea. A few weeks later, Think Outside The Fox was born! We're starting this blog series in hope to help as many fellow industry colleagues, as possible. Episode 1: How to Style a Room with Brick Walls "Hey guys! I've agreed to stage a house (sight unseen), only to realise there is not [...]

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October 2020

How to Style Your Home for Sale: Choosing the Right Style

By |2020-10-27T08:10:24+10:00October 26th, 2020|Behind The Scenes, Business of Staging, Home Staging Tips, Selling Your Home|

How Do You Determine Which Style to Choose? This is a great question and one we get quite often. Let's dig in. For Home Stagers - getting the style right is of paramount importance. It can mean the difference between someone selling their house or not.  After all, these people entrusted us with their livelihoods, which is a responsibility we don’t take lightly. That’s why we always exercise a fair amount of due diligence and look at each property individually. Every house is unique, and everyone’s situation is different, which means there is no simple answer. But we can [...]

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Seeing Problems as Opportunities

By |2020-10-15T12:39:34+10:00October 14th, 2020|Business of Staging|

If you’ve ever had to face an unhappy or dissatisfied client, you know the feeling. The stress and pressure that arises during these situations is enough to discourage some people from staging altogether. But it does not have to be this way. All it takes is some mindset adjustment. We at Foxy believe it is all about perspective. What some view as problems, we see as opportunities. Opportunities to learn and grow, but more importantly to get more business referrals, strengthen relationships and ultimately build reputation. We will share with you 3 positive outcomes that we [...]

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Top 5 Home Staging Myths BUSTED

By |2020-10-13T12:18:26+10:00October 13th, 2020|Business of Staging, Home Staging General Interest, Selling Your Home|

Happy International Sceptics Day! We couldn’t have asked for a better occasion to tackle this topic head on and clear some industry misconceptions once and for all. Don’t get us wrong, we have nothing against healthy scepticism as such (keyword: ‘healthy’). In fact, it is completely normal to be a little cynical at first, especially when you are facing a brand-new concept. But similar to the legal principle ‘guilty until proven innocent’, we like to think of sceptics as ‘doubtful until proven otherwise’. Let’s get straight into some of the most common misbeliefs about Home Staging. 1. [...]

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Should You Use Scented Candles in a Staged House?

By |2020-10-02T14:39:32+10:00October 2nd, 2020|Home Staging Tips, Selling Your Home|

Staging a house for sale is mostly about creating the perfect illusion of lifestyle appealing to as many potential buyers as possible. Is ‘Lifestyle’ just a visual aspect, or should we be trying to entice other senses as well? Does the sense of smell affect buyers’ decisions? I had a chat about this topic with Phoebe, our Chief Stylist. You can watch the full interview on Foxy TV, Episode 82. Does Using Scents Make Sense? Yes, but they cannot be too strong. As home stagers, it is our responsibility to make the house attractive to the maximum possible number [...]

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September 2020

Does Home Staging Actually Work?

By |2021-01-15T12:53:43+10:00September 23rd, 2020|Business of Staging, Uncategorized|

I can already hear what you’re thinking… ‘Ugh, of course you are going to say it does, you work for a home staging business. You are biased.’ --- Well guess what. And by ‘research’ I don’t mean a 2 minute google search. Oh no. I wanted to get to the bottom of this. Over the last week I secretly dedicated more than 20 hours of my office time to delve deep into this topic, without anyone at Foxy knowing. It’s not that I was doing it behind their back. I just wanted to keep my [...]

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What Blew My Mind During My First Week At Foxy

By |2020-09-17T13:50:27+10:00September 17th, 2020|Behind The Scenes, Business of Staging|

Hello Foxy Fans, Eva here! Last week was my very first week at Foxy Home Staging in a Content Writer / Styling Assistant position. And let me tell you.. what a week it was! To give you some context... My background covers lots of different industries, but Real Estate is not one of them. In fact, I didn’t even know what ‘Home Staging’ was until I applied for this cool gig at Foxy. So yeah, you’d be absolutely right to assume that there were a lot of things brand new to me. But there was this one thing in [...]

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How To Overcome Business Adversity

By |2020-09-17T14:14:14+10:00September 11th, 2020|Business of Staging, Podcast|

We know you can't wait to dig into this article, but just before you start reading - take a moment to think about this quote. "Obstacles do not block the path, they are the path." - Zen proverb Where do you stand - agree or disagree? Do you see obstacles as stepping stones or are they just hurdles, blocking your path? We encourage you to take a moment now and think about your answer, but don’t tell us just as yet. Done? Okay, let’s get to the nitty-gritty. We have recently sat down for a chat with the internationally [...]

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