August 2026

My agent said I don’t need to stage my home

By |August 24th, 2026|Business of Staging, Home Staging General Interest|

My agent said I don't need to stage my home Sometimes that's right. Some homes don't need styling, and the ones that don't tend to have a few things in common. Those are further down. Most of the time the advice comes from an agent standing in the home, seeing that it looks good, and not wanting you to spend money you don't have to. That's a fair call to make from inside the house. What the agent is usually saying The advice normally comes from one of three places. The home already presents well. [...]

Why the styling that sells an apartment won’t sell an acreage

By |August 18th, 2026|Business of Staging, Home Staging General Interest|

Why the styling that sells an apartment won't sell an acreage A small apartment and a five-bedroom acreage home need completely different furniture. That sounds obvious, and it still catches people out. What works depends on the home itself, and on the buyers most likely to walk through it at the first open. Here is how it changes across the homes we see most. Small apartments need to feel bigger Furniture that's the right size for the room helps buyers understand how the space works. Furniture that's too big does the opposite. A small apartment [...]

Three things sellers get wrong about their own home

By |August 18th, 2026|Business of Staging, Home Staging General Interest|

Three things sellers get wrong about their own home We've styled more than 8,500 homes across Brisbane and the Gold Coast over ten years. Different suburbs, different price brackets, different reasons for selling. The same three things come up almost every time. Not because sellers are careless, but because all three are invisible from inside the house. 1. You stopped seeing your own home years ago Phoebe (co-owner of Foxy) has two pendant lights at the front of her house that have needed replacing for five years. There's a door that creaks and a doorstep [...]

Getting your home ready to sell: what order to do things in

By |August 18th, 2026|Business of Staging, Home Staging General Interest|

Getting your home ready to sell: what order to do things inMost sellers know roughly what needs doing. Paint, garden, a few repairs, photos, styling. What trips people up is the order, because some of those jobs block others and you only find out when the truck can't come.Here's the sequence that works, assuming you're four to six weeks out from photo day. 1. Your agent, first  This surprises people, because a lot of sellers want the home ready before they bring an agent through. Some of them are trying to get it styled before the appraisal, [...]

July 2026

You don’t have to move out to have your home styled for sale

By |July 31st, 2026|Business of Staging, Home Staging General Interest|

You don't have to move out to have your home styled for sale Most people assume home styling means emptying the house. Furniture into storage, family into a rental, six weeks of living somewhere else while the campaign runs. That isn’t how it has to work. A lot of the homes we style still have the owners living in them for the whole sale campaign. What integrated styling actually means We walk through the home and work out what's already doing a good job. Almost every home has pieces worth keeping. The bed, the dining [...]

Why the smallest properties get the biggest return from styling

By |July 7th, 2026|Business of Staging, Home Staging General Interest|

Why the smallest properties get the biggest return from stylingIf you are weighing up styling a small apartment for sale, here is the part most sellers get backwards. The smaller the property, the bigger the return you tend to get from styling it. A compact one or two-bedroom apartment is often the property that gains the most from being styled well, not the least.That sounds wrong the first time you hear it. Surely a big family home has more to gain. But the reason comes down to how buyers judge a small space, how hard these apartments are to sell [...]

June 2026

How to choose a home staging company, and what to ask before you book

By |June 22nd, 2026|Business of Staging, Home Staging General Interest|

How to choose a home staging company, and what to ask before you book Staging done well puts real money back in your pocket when you sell. We pulled the numbers apart in does home staging actually make you money?, and the short version is that a good stage can return many times what it costs. So the company you pick is not a small decision. It is one of the few parts of your sale you actually control, and the right call can swing the result by tens of thousands (if not more). The quote stage is where [...]

Does home staging actually make you money?

By |June 16th, 2026|Business of Staging, Home Staging General Interest|

Does home staging actually make you money? Written by Jake Shorter, co-owner of Foxy Home Staging. The maths side of staging is my thing, so I'll keep it straight. Not whether it looks nice. Whether it puts more money in your pocket when you sell. We've styled more than 8,500 homes through Foxy, and more than 10,000 across our three staging businesses in South East Queensland. My wife Phoebe talks about staging from the design and creative side. I'm the numbers guy, so I want to walk through the side that matters most when you're actually selling: the maths. [...]

Will my home sell for less if it’s vacant?

By |June 2nd, 2026|Business of Staging, Home Staging General Interest|

Will my home sell for less if it's vacant? Yes. In most cases, a vacant home sells for less than the same home would have if it was styled. Not always, and not in every market, but consistently enough that it's the answer most agents will give you when asked directly. We've staged over 8,500 homes across Brisbane and the Gold Coast. We've watched what happens with vacant campaigns and styled campaigns side by side, often on the same street. The pattern is clear: buyers behave differently in an empty home, and that difference shows up in the offers. Here's what's actually going [...]

May 2026

Will Home Staging Put Holes in My Walls?

By |May 12th, 2026|Business of Staging, Home Staging General Interest|

Will Home Staging Put Holes in My Walls? Yes - but probably fewer than you'd think, and you're unlikely to have to do anything about them. This is one of the most common questions sellers ask before staging, and it's a fair one. You've often just spent thousands repainting and preparing the home for sale. The idea of someone putting fresh holes in those walls feels like a step backwards. Here's what actually happens. The short version Our stylists hang artwork in rooms where it changes how the property photographs and presents at open homes. [...]

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