How to Appeal to All 5 Senses When Selling Real Estate
Humans have been using their five senses to investigate the world around them since… well, since the dawn of humanity. But the senses do way more than just identify the things around us. Sight, smell, taste, touch, and hearing play an integral role in our emotional processing, learning and even buying behaviour. Whether we consciously realise it or not, we all make our purchases emotionally and justify them rationally. The bigger the purchase, the more we let our emotions guide us. --- Selling real estate is predominantly reliant on building an emotional connection and only marginally on the facts [...]