2024 Year in Review

As we look back at 2024, it’s hard to believe how much has happened in just 12 months. From a record-breaking number installs to a bustling October and a warehouse move thrown in for good measure, it’s been nothing short of a whirlwind. So, let’s take a stroll down memory lane and dive into what’s been a huge year for Foxy Home Staging.

And while this post is inherently inward looking, we also share our challenges and thoughts along the way, which we hope will provide insight for you, our readers.

This year, we’re finishing up with around 1,450 installs (December isn’t over yet)—a huge leap from 2023’s 1,040 and 2022’s 1,000. It’s been full steam ahead for Brisbane’s property market, and we’ve been running to keep up! The market has been thriving, with strong demand driving property prices and boosting confidence in staging as a crucial part of sales campaigns.

As usual, Spring was the busiest time of year, with October taking the cake as our biggest month. We hit 181 installs in October alone, smashing our previous monthly record of 141. It’s a testament to our team’s hard work and a decision we made back in March to go all-in on growth (more trucks, more team members, more furniture).

This year wasn’t without its challenges. Here are a few that kept us on our toes—and what we learned along the way:

Moving House (Well, Warehouse)

In September, we shifted into a shiny new warehouse. While the move was exciting, it came with its fair share of hurdles—dealing with commercial landlords, managing the fit-out, and coordinating a seamless transition during one of our busiest periods. It wasn’t easy, but we’re thrilled with the end result.

Capacity Crunch

With so much work coming through, there were times when we pushed our limits. Extended lead times don’t sit well with us, and we worked hard to keep up with demand while maintaining the quality we’re known for. This meant running five trucks and 10 installs a day at our peak. To keep up, we found ourselves purchasing far more product than anticipated to ensure we had the stock needed to meet demand without compromising on style or versatility. It was a massive effort, but the team rallied together to make it happen.

2024 wasn’t just about installs. We set a new record for the number of homes styled at one time: 254 homes, up from last year’s 182. To make that possible, we invested heavily in new stock—about $2 million worth, bringing our total inventory to $8 million.

We also partnered with 465 agents this year, compared to 340 in 2023. Of those, 277 were new to us, showing just how much the industry is embracing styling as a key part of marketing campaigns.

Foxy Vacay Challenge

A highlight of the year was smashing our Foxy Vacay Challenge, where we aimed to complete 1,000 installs by October. The team absolutely crushed it, hitting the target well ahead of schedule. The reward? A well-deserved three-night getaway for the whole team and their families. It’s our way of saying thanks for their incredible efforts.

We can’t talk about 2024 without mentioning the first-ever Australian Home Staging Conference. It was a massive undertaking, but the outcome was worth every ounce of effort. We loved connecting with industry peers, sharing ideas, and learning from one another. It was such a success that we’re doing it all over again on the Gold Coast in 2025 (click here for more info).

As we look ahead to 2025, there’s heaps to get excited about. First up, we’re rolling out a new inventory system and CRM to help make things run smoother behind the scenes—less time on admin means more time to focus on what we love doing. February’s kicking off with a bang as we host our second Australian Home Staging Conference, building on the good vibes from last year and bringing even more value to the staging community. And here’s the really juicy bit—we’re launching Arctic Interiors, specialising in staging luxury homes right here in Brisbane. Think sleek, sophisticated, and premium properties. On top of that, we’re growing our team and leadership crew to keep up with demand (plus, we’ve got two shiny new trucks ready to hit the road). It’s going to be another massive year, and we’re ready to roll with whatever comes our way!

This year wouldn’t have been possible without the incredible support of our clients, agents, suppliers, and online community. To the agents and sellers who trusted us with their properties, the suppliers who kept us stocked and ready, and the social media community who cheered us on—thank you.

And a special shoutout to the team at Foxy. Your hard work, dedication, and passion are what make it all possible. Here’s to another amazing year ahead!