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Why Home Staging Is a Marketing Strategy (Not Just a Styling Upgrade) When people think of home staging, they think it’s about making a home look pretty. It’s not. It’s about making a home marketable. That might sound like semantics, but it’s a critical difference. Because when you treat staging like just an aesthetic touch-up, you miss the entire point: staging isn’t about taste - it’s about strategy. Staging is a tool to help buyers emotionally connect with your property. It’s part psychology, part design, and entirely focused on one thing: helping you sell faster and for more. Let’s [...]

Inside the Market: Real Estate Trends Home Stagers Are Seeing The property market is shifting - and those changes are being felt by sellers, buyers, and agents alike. From postponed installs and trade delays to longer days on market, things are moving more slowly than we’ve seen in a while. But it’s not all doom and gloom. Townhouses, units, and homes with unique character are still attracting strong interest and selling quickly, thanks to their affordability and standout appeal. For everything else, success is starting with clear-eyed conversations, thoughtful presentation, and a solid understanding of how today’s conditions are [...]

The 2025 Australian Home Staging Conference has wrapped up, and if this year’s event is anything to go by, the industry is in for an exciting future. From a jam-packed workshop day to insightful discussions on leadership, competition, and pricing, the conference delivered plenty of value to home staging professionals. Let’s break down the highlights, key takeaways, and areas for improvement (from our point of view) as we reflect on this year’s event. This year, we introduced our first-ever exclusive workshop day before the main conference, and it turned out to be a major success. Unlike the general [...]

The Biggest Home Staging Mistakes That Can Cost You Buyers When it comes to selling your home, staging is one of the most effective ways to attract buyers and increase your sale price. But not all staging is done well. A beautifully styled home can create excitement, while common staging mistakes can leave buyers feeling disconnected or hesitant to make an offer. If you want to maximise your home's appeal, avoid these common staging mistakes that could be turning buyers away. One of the biggest staging mistakes is using furniture that does not suit the space. Too big [...]

3 Costly Business Mistakes We Made & How We Fixed Them Running a business is a constant learning curve. Mistakes happen—some big, some small—and they’re an inevitable part of growth. While they can be frustrating (and sometimes costly), every stumble comes with a lesson that helps you grow stronger. Cliche but true. Here are the top three mistakes (that come to mind) we’ve made in our journey at Foxy Home Staging, what we learned from them, and how they’ve shaped the way we operate today. Let’s start with the mistake that cost us $20,000 in revenue. Yep, you [...]