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Why Home Staging Is a Marketing Strategy (Not Just a Styling Upgrade) When people think of home staging, they think it’s about making a home look pretty. It’s not. It’s about making a home marketable. That might sound like semantics, but it’s a critical difference. Because when you treat staging like just an aesthetic touch-up, you miss the entire point: staging isn’t about taste - it’s about strategy. Staging is a tool to help buyers emotionally connect with your property. It’s part psychology, part design, and entirely focused on one thing: helping you sell faster and for more. Let’s [...]

Inside the Market: Real Estate Trends Home Stagers Are Seeing The property market is shifting - and those changes are being felt by sellers, buyers, and agents alike. From postponed installs and trade delays to longer days on market, things are moving more slowly than we’ve seen in a while. But it’s not all doom and gloom. Townhouses, units, and homes with unique character are still attracting strong interest and selling quickly, thanks to their affordability and standout appeal. For everything else, success is starting with clear-eyed conversations, thoughtful presentation, and a solid understanding of how today’s conditions are [...]