February 2022

Is the “Forever Home” a Myth?

By |2022-02-11T14:00:19+10:00February 11th, 2022|The Real Estate Life|

Is the “Forever Home” a Myth? “Starter Home” and “Forever Home” are frequently used terms in the real estate industry. The question is, are they still relevant nowadays or have they become mere marketing gimmicks, set out to trick people into ever-increasing consumerism? Back in the days it wasn’t uncommon to live and grow old in the same house you bought as a young adult. These days? Not so much. “Forever Home is not a myth. I’ve had six so far.” - random Internet user (thanks for the laughs!) Truth is that any minor change in circumstances [...]

April 2021

Agents Offering FREE Home-Staging – What’s the Catch? | + Tips for Your Sales Pitch to Help You Win the Listing

By |2021-04-22T16:31:28+10:00April 15th, 2021|The Real Estate Life|

As an agent there is constant pressure to secure new listings. Marketing and branding are a critical component to any agent’s arsenal, and while there are tried and tested marketing techniques, there are always new and innovative marketing strategies being offered to help one stand out from the crowd. One such marketing strategy we have seen used successfully more recently, is the offer of free home staging when you list with a particular agent or agency. --- You have probably heard the pitch or seen a billboard: “If you list your house with me, I will style it for [...]