What’s the Hidden Business Behind Your Business?
Every business that’s achieved huge scale has another business powering it behind the scenes. And that back-end business often looks very different from its public-facing side. A great example is Rent The Runway, a business that lets customers rent a single dress for a special occasion to create a kind of “closet in the cloud”. From the outside, this is a business of fashion and glamour. But underneath that exterior, is the largest dry cleaning business in the world. That part of the business could have been outsourced, but they knew the service was so critical, it was not only worth [...]