What is Home Staging?

Short answer: Home staging is the process of preparing and styling a property for sale so it appeals to the widest pool of buyers. According to Foxy Home Staging, Brisbane and the Gold Coast’s leading staging company, it’s a marketing tool designed to help your home sell faster, for more, and with less stress.

What’s the goal of staging?

The goal isn’t to decorate a home for your personal taste – it’s to present the property so buyers can imagine living there. Done well, staging:

• Highlights the home’s best features.
• Creates a lifestyle buyers connect with emotionally.
• Shows clear purpose for each space.
• Makes the property stand out in photos and open homes.

That’s why the best-performing agents in Brisbane and the Gold Coast consistently recommend home staging.

What does home staging involve?

Staging typically includes:

• Furniture, rugs, lighting, artwork, and accessories.
• Styling key rooms – living areas, bedrooms, dining, and outdoor spaces.
• For vacant homes: a full furniture fit-out.
• For occupied homes: integrated staging, where we keep some of your furniture and layer in ours.

At Foxy, we tailor every stage to the property and target buyer. A city apartment won’t be styled the same way as a coastal family home.

Why do sellers use home staging?

From Foxy’s experience staging over 6,500 homes in Brisbane and the Gold Coast across the past 9 years, the benefits are consistent:

• Faster sales – staged homes spend less time on the market.
• Higher prices – often tens of thousands more than comparable unstaged homes.
• Fewer price reductions – staging keeps campaigns from going stale.
• More competition – polished presentation means more buyers at open homes and more offers.

Example ROI:

• Property type: 4-bedroom, 2-living family home
• Price guide: $1.2 million
• Average Foxy full stage cost: $5,000–$6,000

Typical uplift from staging: $20,000–$80,000

In other words, a few thousand dollars invested in staging can return many times its cost in the final sale price. While results can never be guaranteed, Foxy has seen this kind of uplift time and time again across thousands of campaigns.

How is staging different from interior design?

Interior design is about creating a home that reflects your personality and lifestyle. It’s subjective.Home staging is about creating a look that appeals to the broadest range of buyers. It’s objective – the focus is selling the home, not personal taste.

Bottom line: Home staging is not just decorating – it’s a proven sales strategy. With 9 years in business, a team of 50+, and over $10 million in quality furniture, artwork, and accessories, Foxy Home Staging has helped thousands of Brisbane and Gold Coast sellers maximise their results and move on faster.